Some of the world’s most expensive watch brands include Rolex, Montblanc and Cartier. In fact, some of these brand can be so expensive that their prices rival those of a Ferrari sports car.
When we hear these brands we immediately think of luxury, precision and excellence. But what is it about these brands that has enabled them to become the most admired and luxurious in the world? Read on for 3 lessons we can learn from the world’s most expensive watch brands…
1. Product Diversification
Brands such as Rolex have a wide variety of products available, from waterproof models for divers to diamond-encrusted models for the senior businessperson – and everything else in between. The brand creates models in a wide variety of designs to ensure that every member of its target market can find a suitable, appealing watch that perfectly matches their criteria. Above all else, each and every design is meticulously created and of the highest quality.
Having a wide range of models available is essential to ensure that the brand is able to service a broad target market. This is one of the many factors that allow influential luxury brands, such as Rolex, to remain at the forefront of the industry and to consistently attract current and new clients alike.
2. Sell a Brand Image
Cartier is a name that is well-known in the world of luxury jewellery. Although the brand has been around since 1847, it remains to this day one of the most revered and admired luxury jewellery brands in the world. This is because the brand places a heavy emphasis on excellence, precision and beauty – factors that are all part of the Cartier brand image.
Although its product offering is vast, each and every piece of jewellery created (including its watches) is carefully crafted, while its watches are encrusted with diamonds, sapphires and other precious stones. Cartier clients know all too well that a Cartier watch is of the highest quality, offering notable levels of luxury.
3. Unique Designs
Famous watchmakers, such as Switzerland’s Franck Muller, are world-renowned for their incomparable watch designs that blend modern style with traditional Swiss expertise. Frank Muller watches are famed for their complicated watch creations, with the company’s slogan being “Master of Complications.” Franck Muller watches are truly unique and beautiful. These watches, which takes hours to create, are absolute works of art, and clients of this brand know that in purchasing a Frank Muller watch, they are going to own something truly distinctive and special.
In Summary
As you can see there are certain factors that enable brands to become the world's most admired and luxurious jewellery makers. As a brand, if you are consistent in your brand image whilst offering a unique, diverse product offering, you stand a chance of succeeding in the competitive world of luxury brands.
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