Search engine optimisation can work wonders in helping people to find your website and driving traffic to your site. However, this can only be truly effective by using the right search engine optimisation strategy. It’s paramount that web users can easily find your site and contact you; otherwise you run the risk of losing clients and therefore, losing profits.
A modern SEO strategy ensures that your website is fully optimised to convince interested visitors to take the next step. For this to happen you need a website that is fully up-to-date and responsive. Your site needs to be compatible with all devices including mobile phones and tablets.
If your website is not built using modern search engine optimisation practices then you run the risk search engine optimisation practices then you run the risk of not being visible in search engine results.
When clients enter a website they do not want to see:
- An outdated, distracting web design
- Limited content about services, products, hours of operation and so on
- No visible contact information
- No call to action
When clients enter a website they will look for:
- A clean, professional design
- Easy-to-find, flexible contact information including phone number, email address, web form and chat
- Clear call to action
- Location, hours and services offered clearly listed
Websites that meet all of the above criteria are able to easily get more leads, more customers and more sales. Websites that fail to meet the above criteria will rank poorly in search engine results and will be poorly acknowledged by Google.
Creating Fresh Content for SEO
You also need to ensure that your website contains fresh, regularly updated content. This content should be interesting, relevant and of course keyword optimised. By regularly posting informative content search engines will continue to index your website, thus boosting your SEO results.
In addition, it’s important that you complete the metadata fields with relevant keywords and description. Making use of such back-end tactics can quickly improve your organic search engine results in relevant, local searches.
Finally, once you start to get plenty of site visitors who are converting into customers, it’s crucial to maintain regular contact with your clients, whether through phone or email. This will ensure that they become (and remain) customers.
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