There are so many marketing options out there, from the array of offline marketing choices available (such as newspapers, billboards, magazines and television), to the variety of online marketing choices available including blogging, social media marketing, PPC marketing and video marketing.
In recent years, video marketing has become one of the most powerful forms of marketing – and for good reason too. Since millennials and older generations alike are turning to their mobile devices to browse the internet, people’s attention spans have become shorter and shorter thanks to the heavily saturated, information-heavy era that we are living in. As such, consumers want to be reached in the most interesting and creative manner possible where their attention spans only need to be maintained for a short period of time.
But although video marketing is clearly very effective in appealing to audiences, only 25% of brands are using it to reach their customers.
With that in mind, below you will find 5 effective ways to use video marketing:
1. Show off your corporate culture
Use video to provide a tour of your offices, an insight into your latest company outing or a glimpse into your staff kitchen/chill out area. This behind-the-scenes glimpse into what life is like at your offices creates a stronger bond between your brand and your consumers, offering them an insight into the ‘personality’ of your brand that simply cannot be created via any other method.
2. Offer sneak peaks of a brand new product
If you’re about to launch a new product, why not film a sneak peak of it and share it via social media, such as Instagram or Facebook. You could even go one step further by setting up a Periscope or Snapchat account to offer live and exclusive product updates.
3. Answer social media questions
Social media platforms are a great place for your customers to get together to talk about your brand and ask you questions. If you’ve received many questions via your social media channels, why not use video marketing to create a recording where you answer the questions received and share them with your audience. This is a fantastic way to cement brand loyalty and make your audience feel strongly connected to your brand.
4. Clarify a complicated process
Whether it’s How to Braid Short Hair or how to use a complicated piece of software, a video is a great way to clarify a complicated process in a way that most people can easily understand. Use this opportunity to clear things up for your audience with ultimate effectiveness.
5. Provide the latest industry news
Finally, a video is a great way to update your audience on the latest industry news. Create an interesting, eye-catching, clever video that clearly sums up everything that’s currently going on in your industry and how this news affects your audience. Lifestyle blogger, Emily Schuman recently released a new bedding range and created this fun 30-second video to showcase her new range.
Your videos don’t need to be lavish or expensive to be effective. Get creative with video marketing and your video is guaranteed to be a success!
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