Nowadays, most businesses are talking about SEO, web design, SEM, PPC and social media. Though these marketing techniques are no doubt important, it still remains essential to concentrate on offline marketing techniques, as these enable you to reach out to a large audience at a relatively low cost.
Listed below are some offline marketing techniques that remain effective when it comes to promoting your business or website:
Magazines & Newspapers
Thanks to the emergence of online advertising, magazine and newspaper advertising has never been cheaper. In this respect, there is no harm in placing an advert in a magazine or newspaper as the chances of appealing to at least a small segment of your target market are always present. Start with a small, local paper and gauge the response. If it generates a positive response, work your way up to the bigger newspapers and publications.
Billboards & Posters
Contemporary billboards far outshine the traditional, one-dimensional approach that businesses opted for. Today, there are so many ways to design a truly creative billboard that engages people and generates positive results. Marketers are truly thinking outside the box to find ways to appeal to passers-by and get a conversation going. See here for some clever interactive billboard ads that got people talking.
Television
This is one of the more costly options when compared with other offline options. That being said, there are new channels constantly emerging, meaning that even those businesses on the smallest of budgets can find a way to advertise on television. Research has proven that advertising on targeted niche cable channels can prove highly effective with just a short, 15 to 30-second advert.
If you have a bigger budget it’s definitely worthwhile investing in advertising on one of the larger commercial channels. This will gain you huge exposure and is a fantastic way to expand your customer base.
Radio
Radio advertising is another easy (and often inexpensive) way to reach out to more customers and drive traffic to your website. As with television, you can start off small and work your way up if your radio advertising campaigns prove successful.
Business Cards
When networking, make sure you give out business cards to potential clients. Once you’ve discussed your line of business with them they will likely want to see your site for themselves, so having your web address printed on your business cards is essential.
In addition to your web address you should include the main benefits of your product or services and a very strong call to action.
As you can see there are plenty of offline marketing techniques available – which ones are you going to employ?
About 8 Ways Media
8 Ways Media is a Swiss-based web design and marketing agency providing 8 main services including branding, web design, IT development, offline & online marketing and much more. 8 Ways Media specialises in providing services that focus on creativity as well as the latest parallax designs and technological trends.
to learn more, please visit our services page or get in touch with a member of our team.
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