Building a perfectly optimised website can be a difficult challenge. SEO practices can be a little confusing, particularly since there are so many elements to incorporate and so many ‘best practices’ lists out there.
Listed below are some top tips when it comes to perfectly optimising your site and boosting your on-page SEO:
Value Added
An SEO-friendly website needs to contain value-added content that provides authentic value beyond self-promotion. Focus on creating web pages that are interesting and captivating, to encourage users to stay put for longer. Incorporate images and multimedia into your pages that are of a very high quality.
Keyword Targeted
Of course, all content featured on your site must be keyword targeted but in the most natural, logical and comprehensive way possible. Your keywords should be designed to target individual web users.
Your primary keyword should feature in your main heading as well as in sub headings where possible. All keyword phrases should be highlighted in bold or italics where appropriate. Your primary keyword should also be found in the main body of your content at least twice. Finally, all images should be keyword optimised.
Completely Responsive
In an era where mobile phone usage has finally taken over computer/laptop usage, having a responsive web design has never been more critical to the success of your business. Ensure that your website is fully optimised for use on every screen size and browser. Maintain the same URL throughout for consistency and ease of access.
Crawler/Bot Accessible
Your content should be able to load in the page’s HTML. There should be no more than 3 clicks needed from any page to reach your URL and your site should redirect automatically from older versions.
Your page should include an RSS feed where appropriate. The Meta robots tag must enable crawling and indexing while the host server should not restrict search crawler IPs. Finally, your key page elements must be character length limited as follows:
· Title: 75 characters
· URL: 90 characters
· Meta Description: 160 characters
It is recommended to adopt the help of a marketing agency to facilitate the on-page SEO process. 8 Ways Media is a leading marketing agency focused on creating websites that are responsive, SEO-friendly and consumer driven. To learn more, contact 8 Ways Media today.
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