In the past few years, video has without doubt dominated the world of marketing. This highly effective form of marketing has the power to compel audiences, and as people continue to spend longer and longer watching video online, it’s never been more important for marketers to understand its significance.
Video has the power to increase conversions and generate a positive return on investment. Provided businesses use video to their advantage using the following techniques, they will almost certainly benefit both in the short and long term.
Without further ado, here we bring you our top 3 video marketing superpowers:
1. Attention
Captivating your audience’s attention is one of the hardest parts about marketing your products or services.
Today’s audiences are inundated with messages from countless different platforms and in countless different formats. Today’s audiences aren’t interested in reading long-winded emails or product descriptions; they want something engaging, interesting and relatively short, otherwise you risk losing their attention in favour of alternative marketing.
This is where video comes in.
Video is four times more likely to be watched than read about in text. Research carried out by Kissmetrics found that video viewers are between 64% and 85% more likely to buy a product after viewing a video about it, while 71% of marketers report higher conversions for video over any other form of marketing.
2. Emotion
Video has the power to pull at your heartstrings. The combination of emotive music and clever visuals is so effective in connecting audiences with the content and compelling them to take action.
Studies carried out by ComScore have found that video increases email click-through rates by an impressive 200-300%, while 64% of people agree that they are more likely to buy a product online after watching a video about it.
3. Clarity
Video complements the visual learning style, and with 65% of people being visual learners and 30% being auditory learners, it makes a lot of sense to consider video as part of your marketing efforts. In just a single minute of video you can cram in a great deal of information, meaning that video is a quick, easy and highly effective form of marketing.
Closing thoughts
Although video can wind up being more costly to create and produce, its benefits are monumental.
It has the potential to attract three times more organic inbound links and drive 200-300% more unique monthly website visits, while audiences are more willing to surrender their attention, emotion and time to watching a video.
That being said, it’s vital that your video is meticulously crafted to achieve the desired results.
So what are you waiting for? If you haven’t yet considered creating videos as part of your marketing efforts, perhaps now is the time to do so.
If you’re seeking specialist video marketing services for improved website traffic and increased conversion, get in touch.
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