Since influencer marketing began in 2006, the concept has undergone a major transformation over the last 15 years. Instagram entered the social media scene in 2010. The first-time influencers were introduced to their journey, and they were bloggers who posted stories about their lives and featured products they use daily.
Even though influencer marketing hasn't changed significantly, it's different in many ways.
Influencers continue to share experiences from their lives and advertise products they use daily. Today, however, many are professional influencers making a living from brand sponsorships.
Initially, money bloggers earned from partnerships was comparable to pocket money, however today, it is enough to count as fulltime earnings (for some influencers, at least).
Influencer Marketing by The Numbers
Influencer marketing is a wildly well-known marketing tool, and with good reason. If you don't want your company to be neglected, it's the perfect time to look into your options in the field of influencer marketing.
Whatever field you're in, there's bound to be some influencer that is a good fit for your business.
If you're trying to increase your brand's recognition to increase sales or get your brand's name noticed by the public in any way you can, it is an excellent idea to use influencer marketing.
Of course, this approach has a different media impact when compared with other marketing strategies. What's most crucial, however, is to be strategic in your approach to influencer marketing to ensure that you are doing it properly. Making this kind of earned media equivalent only happens when you work with influencers who are operating within your niche.
Four reasons Influencer Marketing is set to continue to grow
Marketing via influencers is very popular today, however, it doesn’t look like it’s set to go anywhere. It will inevitably continue to expand, and is going to become increasingly popular in the next few years. This is why now is the ideal opportunity to understand it and to incorporate it into your plans.
Influencers are growing in number
While social networks continue to expand, there's more opportunity for new individuals to become influential.
Some will do it deliberately, while others might share stories about their lives and then make a deal with a brand they love. In either case, there’s a much greater chance of finding influencers in certain niche areas. This means you'll have an increased chance of finding someone who speaks to your target audience base who is perfect for your brand.
Marketing agencies for influencers are becoming more popular
As with every business tactic or strategy, influencer marketing is becoming standard. There are agencies now representing influencers and agencies designed to assist companies in finding the most effective influencers for their strategies.
These agencies can be a good alternative if you're an e-commerce company and want to avoid committing the time or money to keep up with the latest influencer market trends. You can still use the immense results often associated with influencer marketing, without having to learn all the details yourself.
More options for content
Influencers started by writing blog posts that discussed their top products or areas of interest. In the following years, social media became well-known, and the types of content they created changed.
At present, video is the most popular type of content influencers can create, especially when it comes to advertising products. Instagram, along with Facebook Live, IGTV, YouTube, and TikTok, have all demonstrated the amazing potential of video.
Influencers are revealing more of their lives
In many ways, influencers are retracing their steps back to their origins.
In the last few years, more and more people have been drawn to posts that aren’t heavily edited. Audiences do not want to listen to the opinions of, or learn from someone whose lifestyle seems impossible to attain. Instead, they prefer to look at the real world. They would like to see influential people make mistakes and have bad days but then return and continue to work.
Since there is transparency, more people are embracing and following influential people, which means they are more likely to view and purchase from sponsored content.
E-commerce brands are now able to reach more customers through influencer collaborations, particularly if they're focused on displaying the natural, ‘unedited’ side of their lives.
Final Thoughts
Influencer marketing is here to stay and will only expand in the years ahead. E-commerce businesses can benefit by working with influencers regardless of their objective.
For example, influencers can help you increase your audience which will help you to grow your business and reach a wider audience. Whatever you want to achieve, now is the perfect time to begin putting together your influencer marketing strategy.
Contact our award-winning agency to learn all about our success strategies.
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