Marketing is absolutely everywhere, and there are endless options for businesses when it comes to choosing the right marketing strategy for them. This oversaturation when it comes to marketing can cause a great deal of confusion amongst businesses, as choosing an area of focus for budget-stricken brands can be a challenge.
There are, however, many marketing options that are free of charge or very low-cost to implement (see here for out top free online marketing tools to gain publicity and boost sales).
Podcasts are one of the more innovative ways to market your business that possess endless benefits.
Read on for 3 reasons to consider podcasts as part of your marketing strategy:
1. Provide convenient, on-the-go listening
Podcasts can be downloaded onto a mobile (or other) device and listened to at any moment. This is an extremely effective way to promote your products or services as, once the podcast is in full swing, listeners do not wish to miss out on any of the information included. This means you can afford to integrate a little promotion of your products or services in the form of advertising in the process. And according to research, podcast ads have a proven success rate with 63% of podcast listeners going on to purchase something because of an advert they have heard whilst listening to a podcast.
2. Affordable
Since podcasts are relatively new to the media game, advertising is relatively inexpensive, particularly when compared to many other forms of advertising, such as pay-per-click advertising or even paid Facebook advertising (and here's how to create a killer Facebook ad). There are countless popular shows where you can place an ad on while the cost for an advertiser can be as low as $30 per 1000 podcast downloads. This is therefore a low-cost, measurable and clever investment that could quickly prove to be a very profitable decision.
3. Another channel of content
Countless businesses turn their written content into podcasts, and this is a fantastic way to boost the credibility of your brand and attract even more people to your business. If the information delivered in your podcast is interesting, informative and crafted with the listener in mind, then you will soon become a trusted source that people return back to time and time again.
Podcasts remain new to the marketing space but are growing in popularity as a favoured way to deliver fresh information to audiences, teach listeners new things and promote products or services. If you haven’t considered podcasts yet as a form of advertising, perhaps now is the time to think about it!
Need our Help?
Here at 8 Ways Media we are pioneers in effective digital marketing designed to skyrocket your business and ensure it gets noticed by the right crowd. If your business is seeking a push in the right direction, drop us a line, give us a call or pay us a visit and we can show you how we can work together!
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