Earlier this week we shared with you part 1 of our series: SEO & Web Marketing Predictions for 2017 & beyond, where we revealed that mobile only marketing, the domination of content marketing, short content and voice search are likely to dominate the near future and beyond.
Today we continue with our series, bringing you a further 5 SEO and web marketing predictions likely to influence 2017 and beyond…
The Customer will Definitely Matter
Although we do create content for our customers, new trends show that businesses will need to create personalised content tailored specifically to their users’ individual needs. This will enable them to remain relevant within an increasingly competitive marketplace.
In order for your business to remain relevant, you will need to listen carefully to your customers, providing dedicated platforms that enable them to directly communicate with you. Further, content will need to have a community-based feel in order to stay competitive in the market.
Native advertising will become dominant
Native advertising is the perfect way to reach a wider audience whilst converting that audience at the same time – not necessarily because the product is so outstanding that it’s impossible to say no to, but more because nothing is forced onto the user. There are so many clever and intuitive ways to execute native advertising that audiences don’t even realise that this is what they are consuming; it simply blends in with the content it is trying to monetize.
Social media will become the industry standard
Social media is an incredibly powerful medium that allows businesses to reach outstanding new customer bases and gain followers and word-of-mouth like never before – with minimal to no investment.
Many businesses choose to base their entire marketing exclusively around social media, as with millions of people logged on to their social media platforms at any given moment, this is one of the cleverest and most rational options available to businesses.
Web marketing will continue to revolve around these services, allowing businesses to spread the word about their campaigns and ensure maximum impact to a relevant, targeted audience.
Pay-per-click
Most online businesses rely on pay-per-click (PPC) as their primary online marketing technique, and as such, PPC has become online marketing’s industry standard.
Google has improved its Adwords algorithm to enable users to discover the best keywords to use. Not only has its SEO evolved but it has also become smarter, and is now able to detect when something is spam content and what is relevant to the search query.
Businesses hoping to thrive and develop on Google’s search engine will need to rely heavily on those keywords and learn how to use them intelligently, meaning a reduction in click-bait content and an increase in higher quality content.
Keywords will become less relevant
As PPC continues to evolve, the role of keywords will become less relevant, due to advances in Google’s search algorithm, where it is becoming smart enough to distinguish carefully placed keywords from relevant content that a user is searching for.
Quality content will need to be up-to-date, in-depth and valued-added, with a strong focus on the needs of the customer. Content will also need to focus on digital transformation with regards to web design, social media and more. One major benefit of this is that content marketers and SEO specialists will have more freedom and creativity when it comes to creating content.
Seeking specialist services?
The world of business is constantly evolving, and it can be difficult for businesses to keep up with this ever-changing landscape. If you are a business in need of assistance from professionals, then 8 Ways Media is here to help. Whether you require SEO services, content marketing assistance, PPC advertising or any other web marketing services, we remain on hand to support your business and provide the right services to suit your unique marketing needs.
Get in touch today to speak with a member of our team to discuss your needs.
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