Facebook is the world’s most popular social media platform with 1.9 billion active users. The site, which was founded in 2004, rapidly generated mass international appeal, and today it generates revenues of around $12.46 billion.
Facebook is a brilliant social media marketing tool that enables you to successfully promote your business and appeal to a wider target market. Provided you use the site correctly, you can truly increase your brand value and improve sales.
What are the Benefits of Using Facebook for Business?
Appeal to a Wide Market
Firstly and foremost, Facebook is used by billions of people from across the globe, including teenagers, parents and even the elderly. It has such a wide audience base that it would be foolish not to add the site to your social media marketing strategy. In doing so, you boost your chances of receiving traffic to your site from another medium.
Boost Traffic to your Site
You can use your Facebook page to craft enticing posts that lead people directly to your website. Whether you’ve just written an interesting blog post or have an old and particularly popular post that you want to share again with your followers, it doesn’t matter. What matters is that you are actively seeking ways to increase traffic to your website and hopefully encourage more leads.
Boost Brand Loyalty and Awareness
Facebook is great for boosting brand loyalty and awareness of your business. Once your page is set up and people press the Like button on your page, they will begin to see the posts that you publish, and will therefore receive updates pertaining to your business. This ultimately increases brand loyalty and awareness as people become more familiar with your brand and your business.
Low-Cost Marketing Tool
Facebook is also a low-cost marketing tool as you do not need to pay any money to set up a page. Although there are paid advertising options, it is not necessary and through organic word of mouth you can soon spread the word about your business and grow an audience.
Interact with Current and Potential Customers
This huge social media platform is also a great place to interact with current and potential clients, which builds rapport and increases trust in your brand. You can get conversations going, ask questions and respond to queries.
Always ensure that you reply to any questions, queries or even complaints within 24 hours. This increases your credibility and shows that you are committed to your clients.
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