As a business, you inevitably work hard to offer continually professional services, increase your client following and improve revenues. Thanks to email marketing, it’s never been easier to promote your business – even on the smallest budget.
Email marketing is simple and inexpensive to carry out and can seriously increase attention to your business at the click of a button.
This guide is designed to help you craft successful email campaigns that bring more traffic to your website, increase leads and boost sales.
Write Welcome Emails
When a new subscriber joins your mailing list, it’s important to acknowledge them with a welcome email. This enables you to take the first steps towards building stronger brand loyalty and shows your followers that you are happy and excited to welcome them to your business.
Welcome emails can be crafted in such a way that they lead the reader to different sections of your website. You can introduce them to different products or services that you offer by providing links to some of your most popular resources. You should also include a contact email address so that new subscribers can easily get in touch.
Thank you Emails
There are countless ways to design a professional thank you email that can be sent out to clients. A quick email is an easy and efficient way to show your appreciation and encourage clients back to your business.
Newsletters
Newsletters are a great way to keep your subscribers up-to-date with the latest goings on at your business. Offer a variety of information about different aspects of your business. Doing this keeps your company fresh in people’s memories and enhances their chances of acting on your call to action.
Your email newsletters should be carefully crafted to include plenty of enticing images, interesting text and links to your website. Include captions beneath images and break your text up with plenty of paragraphs and bullet points to keep it easy on the eye and digestible. Always include a contact email address and telephone number at the end of your newsletter to maintain engagement.
Incentive Emails
Have a new promotion or incentive? Use email marketing to contact your customers and inform them about your latest promotion! Make sure you include the incentive in your subject line to increase opens, and get straight to the point in a clear and concise way.
So there you have it, our top 4 ways to successfully appeal to your clients through email marketing. What email campaigns have proven popular for your business?
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