Whether it’s spring, summer, autumn or winter, it’s always possible to skyrocket your sales and improve your business. By using the right content marketing strategy for your small business, you will be better able to spread the word about your business, improve business growth and boost brand awareness!
A recent survey by analytics firm comScore shows that shoppers now make 51% of their purchases online, compared with 48% in 2014. This is a good reminder to us all that carefully crafted copy can easily skyrocket your sales. The more optimised your content, the better your online results will be.
So without further ado, here are 3 creative content marketing ideas that will skyrocket your sales in an instant!
1. Increase your product’s value
Every business wants to increase the value of its product in the readers’ mind, without having to spend more on improving their product. Think this sounds impossible? In fact, it isn’t at all. One of the easiest ways to increase your product’s value without making any improvements to your actual product is to talk about your audience’s problems. By doing this in depth, and then positioning your product as the solution, this will make the value of your product skyrocket, without actually touching your product!
2. Include your call-to-action throughout your content
Though most content writers differ in opinion when it comes to the placement (and volume) of a call-to-action, I personally believe it’s very important that a CTA is placed in several places, particularly for a piece of sales copy. Even if you place it twice throughout your copy – once at the end and once say in the middle, you still stand a better chance of boosting conversion rates.
3. Tell a story
Traditional marketing copy pushed instructions onto readers, telling them to go off and do something without any concern for their feelings. Today, things have changed dramatically and the majority of marketing copy published nowadays is crafted in such a way that companies tell compelling stories, rather than bossing their readers about by telling them what to do and what not to do.
If you are crafting some sales copy it’s important to stick to this rule, as if you are telling a story your audience will put themselves at the heart of that story, which will make the story so much more relatable. When you then start to discuss the problems that the character is facing (which should match the problems of your target audience), your audience will empathise with the protagonist, which will in turn trigger their emotions and increase their chances of making a purchase. Most people make their purchasing decisions based on emotion, not logic, so this is an excellent tactic to adopt! This is also a great way to make your content go viral!
Need our help?
Here at 8 Ways Media we are pioneers in effective digital marketing strategies designed to skyrocket your business and ensure it gets noticed by the right crowd! If your business is seeking a push in the right direction, drop us a line, give us a call or pay us a visit and we can show you how we can work together!
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