Pinterest is a relatively new social media platform however its popularity has escalated over the past three years. If you have a social media management strategy that doesn’t incorporate Pinterest, perhaps now is the time to reconsider. Its rapidly growing user base is a sure sign that you should add it to your social media management repertoire if you wish to reach out to an even bigger audience.
What is Pinterest?
Pinterest is a social bookmarking site where you simply pin images and videos to various pin boards. Once you pin content to your boards, that content becomes visible either on a public or private basis, depending on your settings. All images and videos can be linked back to your website to increase clicks and improve your client based.
Pinterest is simple to use and that gives users a clean way to share anything they find visually engaging. Individuals use it for a whole host of reasons, from planning a wedding to creating recipe archives.
The platform is not only great for individuals but also for businesses, who are using it as a way to reach out to current and potential clients in a completely visual manner. Through effective social media management, Pinterest can enable you to appeal to viewers in a unique way and bring in vast amounts of traffic to your website.
Pinterest also possesses great SEO benefits. It is a great tool used for link building since you can hyperlink each of your pins to a specific destination.
Pinterest Facts:
· Pinterest is the fourth largest online traffic source in the world
· 25% of Fortune Global 100 companies have Pinterest accounts
· It is the third most popular social networking site
· Pinterest is three times more effective than Twitter
· 79% of Pinterest users are women
Summing Up
If you are running a business, you should consider setting up a Pinterest account as part of your social media management policy. Learn as much as you can about the site before getting started to ensure that you use it to its fullest potential. Provided you use it to give value to your followers, it can make a huge difference to your client following and brand awareness.
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