Social media plays a massive part of your overall marketing approach. Posting interesting, relevant and engaging content to Facebook and Twitter plays a significant role in attracting customers to your social profiles, encouraging them back for more and directing them to your website.
However, there’s much more to this than meets the eye. You can’t expect to spam your followers with post after post, minute after minute, especially if they are promotional-heavy. Research has proven that when a brand posts too much, they easily receive plenty of unfollows, which is detrimental to the success of your social media marketing.
Instead of spamming your followers with endless amounts of tweets and posts, use this guide to determine what’s acceptable and what’s not when it comes to posting on Facebook and Twitter:
Let’s begin with Facebook, the world’s most popular social media platform. This platform has certainly proven its appeal in recent years with more than a billion active users. As a business that features on Facebook, you need to strike the balance between too little and too much by posting around twice per day. Any more than this and you will annoy your followers (and risk losing them), but any less than this and you run the risk of losing that vital connection between your brand and your audience.
Research has found that between five to ten posts per week is the optimal amount, particularly in light of recent changes that don’t guarantee your posts are going to be seen unless paid for. That being said, there are plenty of ways to create fantastic posts that will boost engagement, as discussed in this article, Easy Facebook Posts Designed to Boost Engagement.
Twitter is a highly popular social platform with a different approach, layout and feel to it compared with Facebook. This platform is very ‘instant’, encouraging immediate connections and responses in 140 characters or less.
It is a little difficult to pinpoint exactly how many times you should post daily to the site, as this depends on your goals when using Twitter and who you are aiming to reach. If you are reaching out to a younger target audience, such as millennials, we recommended at least three tweets per day, but up to 30 times per day is acceptable if you are trying to increase the amount of retweets you receive. If you are aiming to achieve quality engagement levels with your followers, we recommending posting between 3 and 14 times per day, and never more than once per hour.
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