Brand management means seeking ways to promote your business that are going to generate positive results. In our competitive, internet-heavy era, successful online marketing can be a challenging and tricky rope to walk on.
Below, we offer 5 ways that you can use email marketing to keep customers engaged. Although this form of marketing isn’t necessarily an innovative, out-of-the-box strategy, it is a powerful, effective and resourceful strategy when utilised correctly.
Understanding the Power of Email Marketing
In a recent study carried out, 44% of marketers stated that they would increase budgets for 2014 for campaigns centered around email. Companies are continuing to successfully brand themselves through email marketing because they are learning how to engage with their clients and appeal to them from the heart.
Listed below are five top tips on how to maximise your return on investment through email:
Think beyond Email Marketing!
As a business you need to take advantage of the multiple marketing channels available you to, to drive email (take a look at how Puma mixes things up with immensely successful results). One of the easiest ways to achieve this is to incorporate social media buttons and mobile applications to improve engagement between your business, your clients and your potential clients. In our mobile-heavy age, offering mobile applications is essential in remaining current and appealing.
Review the Results
It’s easy to plan, create and automate email marketing campaigns whilst you sit back and let the messages do the hard work for you, but it is vital that you revisit those messages and make any necessary updates in remaining current, interesting and valuable. What is the average open rate of your email campaigns? What creative measures can you adopt to increase that rate?
Create Exciting Offers
Plan campaigns that are designed to increase sales and improve lead generation. According to a report, 80% of online shoppers are influenced by email, so entice your audience with an offer they cannot refuse.
Customise your Messages
The biggest deterrent of many email marketing campaigns is an inability to appeal to a specific target audience. Never send out a campaign to a mass audience where some readers may be disinterested. Aim to appeal to the heart of your clients by customising each and every campaign you create and delivering messages at the right time.
Test, Test, Test
Last but not least is the most crucial of all – test each of your campaigns. Upgrade your template design regularly (but not too regularly) or test a new approach to content, offering high-quality content creation that packs a punch.
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