Lamborghini is a luxury car brand and manufacturer based in Italy. Founded in 1963, it is well-known for its luxury sports cars and, formerly, for its SUVs.
Lamborghini gained worldwide critical acclaim in 1966 when it released the Miura Sports Coupe – a bright, rear-mid-engine, rear wheel drive that launched the brand into the global market. Over the years, the company introduced a range of models and products that expanded the brand’s portfolio and increased productivity levels.
Clever Branding
Lamborghini cars are renowned for their speed, excellence and beauty. Exclusive to the rich and famous, a Lamborghini car is associated with luxury, and as such is only attainable to someone of immense wealth.
Thanks to the company’s clever branding, Lamborghini is one of the most desirable luxury sports cars in the market. It uses an intelligent, focused approach designed to grab the attention of its target audience – the very young and the very rich, and lure them in.
The world of bullfighting is a key part of the company’s brand identity. The company has drawn upon bullfighting for many years, naming some of its many cars after famous bullfights.
The company has also presented many concept cars over the years, including a full range of famous models such as the 1974 Bravo, the 1980 Athon and 1987 Portofino. Even today, the company continues to push boundaries and at the 2010 Paris Motor Show it revealed the Asto Elemento, a 999kg concept car made almost entirely of carbon fibre. Its cars are now regarded as some of the most agile, powerful and fast in the world.
What you can Learn from Lamborghini
Looking back on the history of this brand, it is clear to see that Lamborghini has had its fair share of failures. At one point, the company was on the verge of reaching bankruptcy, but thanks to astute investments (and perhaps some good luck), the company pulled through and remains to this day one of the world’s most desirable luxury car brands after Porsche and Ferrari.
Lamborghini continues to improve its product offering and add signature looks and features that are simply incomparable with other car brands. Lamborghini remains the dream car of countless people from across the globe and something that millions of people desire to own but can only dream of.
Building a strong brand will result in loyal customers that are willing to pay a great deal of money for your product. Lamborghini’s clever marketing has made people adore the brand – and not necessarily the product itself. By making the buying process fun and exciting, you can be sure to increase interest in your brand and inspire people to make a purchase.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business. The company possesses many years of experience working with clients of all types and sizes, and are pioneers in effective brand management whilst being responsive, fast and exceptionally creative.
Get in touch to learn more about 8 Ways Media’s branding services or fill in our quotation form and a member of our team will get back to you.
Related articles.
