Valentine’s Day is almost upon us is almost upon us and even if you aren’t planning on celebrating personally (not everyone loves this holiday) this doesn’t mean you can’t create a Valentine's themed email for your customers. Valentine’s Day, just like Christmas, Easter and even Saint Patrick’s Day, is a great time of year to reach out to your customers, get to know them better and make a positive impression.
So if you’ve decided to create a Valentine’s Day-themed email (which is a great idea), read on. This guide will help you to figure out how to plan your email and what information to include.
Get your timing right
If you’re planning on promoting a Valentine’s Day offer, make sure your timing is spot on. If you’re an international company that ships goods overseas, you need to bear in mind shipping times, which usually require at least 7 days, so this needs to be accounted for when you’re deciding on the launch date of your campaign. If you’re a local business then with a fast turnaround then there’s less pressure to get your offer sorted and promoted, but even so, it makes sense to be organised, so give yourself at least 7 days prior to February 14th to launch your campaign.
Figure our your wording
Next, it’s time to craft your campaign, which should begin with your email’s subject line. Valentine’s Day is typically associated with romantic clichés or something very simple and boring such as “Happy Valentine’s Day,” which isn’t likely to make much of an impression on readers. Instead, aim to solve a problem by creating an enticing subject line such as: “We’ve got your Valentine’s gift sorted” or “5 perfect gifts for your loved one.” Ignite curiosity in your customers and inspire them to click through to read on…
Make them happy
Even if your business doesn’t sell products or services related to Valentine’s, this doesn’t mean that you can’t send out a Valentine’s themed email. Even if it’s something simple such as a funny video or a romantic GIF, this still creates a bond between you and your customers. Be sure to include a call to action within your email to benefit your business as much as possible.
Be Creative
Any business can benefit from Valentine’s Day, and this is because Valentine’s isn’t necessarily about the person you have fallen in love with. Nowadays, mothers buy Valentine’s gifts for their daughters; friends buy gifts for friends; people buy Valentine’s Day gifts for their pets… anything goes, which means you always have someone to appeal to at this time of year.
To avoid missing out, craft emails with specific customers in mind, such as “Gifts for him,” “gifts for her,” “gifts for your best friend” and even “gifts for your beloved pet.” Finally, include a “View all” option to avoid missing out on anyone.
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