Social media marketing has become one of the most popular and influential ways to appeal to customers. Gone are the days of actual window shopping – people now resort to the internet - primarily from their smartphones, to browse through websites and make a purchase.
Using one of the many popular social networking sites including Twitter, Facebook or Instagram, you can easily boost brand awareness and appeal to a wider market segment. More than 78% of consumers follow brands on social media networks, using these platforms to gain access to the latest information, news, updates and giveaways.
Social media has changed the way that businesses operate, breaking down so many barriers between the brand and the customer and encouraging stronger interaction and loyalty between the two.
However in order to maintain healthy relationships with your customers and encourage them back to your brand, it is essential that you use social media marketing correctly.
Read on for our top tips on how to use social media marketing to influence your customers:
Carefully craft your posts
Social media enables followers to connect with a brand on a much deeper level. But it is essential that you carefully craft each of your posts with well-written copy and incorporate appealing images to maintain audience attention and encourage readers to comment or share across other platforms.
Precision Advertising
Facebook offers an effective advertising service called Facebook Exchange Ads (FBX). FBX follows individuals' online activity and pops up relevant adverts based on their browsing interests. By making use of FBX, you can effectively market the right target audience and entice them to visit your website.
Brand Voice
All content crafted needs to have the same brand voice throughout; otherwise readers will not perceive you as a trustworthy brand. For instance, if you are a brand geared towards older women you need to maintain a specific brand tone, voice and message that will appeal to that target market, time and time again.
A Place to Engage in Conversation
social media is a highly personal place for consumers. They want to interact with other people, as well as brands. Consumers are far more likely to interact with a brand that is relatable, genuine and personable, so it's essential that you work carefully on your social media strategy to ensure you are a brand that talks WITH your audience, not at them.
Posting at the Right Moment
Depending on the social network you are using, there is a ‘best’ and ‘worst’ time to post. For instance, most Pinterest users are on the site on Saturday mornings or Friday’s at 3pm while the peak time for using Facebook is between 1pm and 4pm daily.
As such, it is critical that you post content during times when the majority of your target audience are engaged with the platform. This encourages higher levels of interaction between your brand and your followers, which is more likely to lead to an increase in sales.
Summing Up
As you can see, there are plenty of ways to improve your social media approach and influence customers. Provided you use social media correctly you can truly appeal to a specific international audience.
About 8 Ways Media
8 Ways Media is a Swiss-based digital and marketing agency providing a wealth of services to a broad international client base of more than 280 companies worldwide. Offering the most creative, contemporary digital marketing solutions on the market, this is a company that delivers consistently exceptional results to businesses of every type and size. Whether you’re seeking bespoke website design and development services, innovative brand strategy solutions or technical services, 8 Ways Media are the ultimate solution.
Get in touch today to speak to a member of our team about some of our many available services that are guaranteed to get your business noticed!
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