So, you’ve come up with a business name and have created your business plan; this means that you are officially ready to get the ball rolling. But first things first – you’re going to need a compelling web design that delivers the right results…
Your website is the window into your business and therefore
needs to be very carefully created and designed so that it appropriately
reflects your brand. It also needs to be structured in such a way that it
compels people to take notice and take action, whether by subscribing to your
email marketing newsletters, registering for your blog posts, following you on
social media and making a purchase directly from your business.
Read on for our top
tips before setting up your website:
1.
Choose your technology and hosting
Select a web host based on your needs as a business and the
type of website you are going to operate. You may even wish to consider shared
hosting if it suits your business requirements.
2.
Choose a domain name
Hopefully by now you have come up with a compelling business
name. Once you have, you then need to ensure that it is available as a domain name so that your business name and domain name match. From here, select
whether you want your URL to end in .com, .net or something different.
3.
Create a Compelling Design
Next you need to concentrate on web design.
Do you want a
parallax design or a more traditional layout? Will you include multiple pages
or just a handful? No matter what, your web design needs to be fluid, easily
accessible and fully responsive. It needs to be beautiful but practical; it
needs to serve a purpose whilst engaging visitors from the offset in order to
keep them browsing for longer and compel them to return to it again and again.
It needs to carefully choose elements such as font and colour. Furthermore,
every page needs to be fully optimised so that it attracts a lot of attention
from both human visitors and search engines. Finally, include social media
buttons across the pages of your website so that your outstanding content can
be easily shared.
4.
Offer Optimal Security
Finally, your website needs to demonstrate that it places a
heavy emphasis on security, including SSL Encryption and a secure server. If
you ask visitors to leave personal information on your site, make sure they
feel confident and safe in doing so by offering optimal SSL security options.
Nobody wants to leave their credit card information on a website if they don’t
feel that they are being offered the safety and security they deserve.
About Us
8 Ways Media is a leading international digital agency. With
more than 20 years of experience in the industry and a team of 80 creative,
passionate employees, we remain on hand to assist you with your every web development need, including web design, search engine optimisation, mobile
website development, UX design, SSL encryption and much more. Our 360 degree
solutions are designed to give you the security and peace of mind you need to
augment business growth and amplify your success.
Contact us today to discover more about our services.
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