Over the years, social media and digital marketing have evolved significantly, and are today considered two of the primary ways to appeal to modern-day audiences. As such, businesses need to embrace these forms of advertising, learn new lessons, step out of their comfort zones and experiment with different platforms in order to communicate with current and potential clients on a deeper, more personal and impactful level.
In this article we bring you the top 5 digital platforms that have the power to resonate with your target audience and maximise your return on investment:
1. Video Content
Video has become extremely popular in recent times, particularly as people become increasingly stretched for time with limited patience to read through lengthy content. Countless major brands are using video marketing to appeal to their target market. By transforming your content into a digestible video format, you will increase brand awareness, improve content consumption and drive more traffic to your website.
2. Snapchat
Snapchat has become one of the most popular mobile social platforms featuring a huge international following of more than 150 million daily active users. Whether you want to appeal to millennials or even an older target audience, you should definitely consider setting up a Snapchat account as its benefits for businesses are numerous (see here for 3 Snapchat essentials every business needs to know).
Snapchat’s popularity is largely down to its Stories feature as well as its geofilters, which are special overlays that can be added to images to communicate where you were and when when uploading a ‘snap.’ Businesses using the geofilters feature are better able to build brand awareness and enhance the brand engagement experience with their followers.
3. Pinterest Ads
Pinterest, launched in 2010, remains a highly powerful, popular social media platform that numerous businesses have turned to in recent years, with fantastic success as a result. Pinterest is such a robust platform that can easily boost your business’ ROI, particularly if the content you produce is specifically tailored towards the platform. Provided you do your research and learn the ins and outs of this platform, you can easily branch out and reach a new demographic that will love and resonate with your product.
4. Integrate your Facebook ads to Instagram
Originally, Instagram ads were only available to the biggest corporations, however, businesses of all shapes and sizes can now integrate their successful Facebook ads onto Instagram, which has been proven to easily push campaigns and boost sales.
5. WeChat Marketing
If part of your target audience is the Eastern Asian market, then WeChat is definitely the answer. This platform, considered the Chinese equivalent of Twitter and Facebook combined, has more than 600 million users but is not oversaturated with businesses advertising themselves. Connect to the platform with your affiliate and content marketing for some truly notable results.
Closing thoughts
Contemporary marketing has the power to transform your business to incredible new heights. Provided you do your research and use each platform appropriately, you will be in a better position to yield strong business results, all year round.
8 Ways Media is a leading digital agency with a huge international presence. With more than 20 years of experience in the industry, our team of 98 passionate and creative employees is on hand to assist you with your latest bespoke option designed to inspire, innovate and deliver.
Contact 8 Ways Media today to discover how we can help you to adjust your marketing strategy for stronger business results.
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