Nowadays, it seems as if every business out there has a presence on at least Facebook, Twitter and Instagram. If you are using these social media platforms but to little avail, fear not: there are plenty of other platforms out there that give businesses the rare opportunity to showcase their brand – without the obvious competition from the others.
Read on to discover more about some of these alternative platforms:
Pinterest is a highly visual platform that focuses on collecting ideas and saving those ideas through a collection of boards. Unlike Instagram, which concentrates on getting content to go viral (which ultimately gets forgotten in lieu of new content), Pinterest is more a place where users access interesting content that they have saved to their boards, to refer back to at a later date.
Content on Pinterest needs to be visually stunning whilst also being helpful to the viewer (also known as the ‘Pinner’). There’s no use in copying an advert from another source: all of your content needs to be tailored to your audience in a way that successfully promotes your products or services and gets viewers excited about what they see.
Also, don’t forget to include a URL to the web page being promoted. Oftentimes, businesses forget this vital detail, which quickly costs them traffic to their site.
Tumblr
Tumblr is a microblogging platform and social networking platform that’s all about sharing content. With Tumblr, it’s easy for one of your posts to go viral very quickly, thanks to the ‘reblogging’ feature which often results in posts being reposted hundreds or even thousands of times.
With Tumblr, it’s all about the visual. People use the platform to create videos, audios, pictures and images, often in very clever ways.
This is the place to be if you want to improve your SEO efforts, as the site is indexed by Google. It’s also ideal for businesses posting an array of short and sweet content, from images, videos, links, infographics and more.
Many businesses use Tumblr with fantastic branding benefits: as the platform becomes increasingly popular (it already has more than 300 users), countless businesses are using it to expand and promote their brand.
Reddit is a social news networking and entertainment platform that calls itself ‘the front page of the internet.’ This is a place where members post content in the form of text or links, essentially turning it into an online bulletin board.
With a user base of more than 36 million, Reddit is a great platform to use if you want to create a large network of followers, improve your customer service and grow your business. If you have a product or brand that thrives on interaction with others and gaining feedback from people, this is the platform for you.
Vine
Finally, we have Vine, a short video-looping sharing platform that entered the scene a few years ago. This highly popular platform attracts millions of people daily, allowing users to create super-short videos that get shared across the internet.
Businesses using Vine must be sure to avoid making their content too promotional. Instead, show your products in action, educate your audience, engage with your followers and most importantly, entertain them – without compromising on your brand values. This is a great way to boost your marketing success and increase engagements like no other platform.
As you can see there are so many alternatives to Facebook, Twitter and Instagram. Which platforms are you using for business?
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