Most businesses understand the importance of setting up a Facebook page to better market and promote themselves. If you don’t have a Facebook page, it gives off a negative impression of your business which could deter people from adopting your services.
Once your Facebook page is up and running you cannot simply sit back and expect it to do the hard work for you. You need to work hard to build a presence, post meaningful content on a regular basis and ensure that all images are presented in a clear format.
Listed below are some common Facebook mistakes that you definitely need to avoid on your page:
Creating a profile instead of a page
A Facebook profile is for individuals; a Facebook page is for businesses. Don’t confuse the two: your Facebook page plays a very specific role and it’s essential to adopt the best practices when using the site to successfully market your business.
Ignoring feedback…
If people post content or comments on your page, it’s critical that you respond to that feedback as much as possible. The whole point of Facebook and other platforms is to interact with people and engage in conversations, but by ignoring your followers you are effectively telling them that you do not care about their opinions.
…even negative feedback
The same holds true for negative feedback. When you have a big following, the chances are that you are going to generate negative comments from time to time. By responding helpfully, thoughtfully and respectfully, this demonstrates that you care about all of your followers but also respect your values as a business.
Publishing your posts too quickly
When you paste a link into a new Facebook post, the URL and meta data from that post automatically appears on the page (including an image and a short description). Instead of immediately clicking ‘Publish’ you should remove the URL from the box and add some meaningful copy with hashtags, keywords and relevant statistics to further entice your audience in.
Keeping things too simple
Avoid sticking to an exclusive content marketing format, such as images. People like variety, so aim to post video clips, quotes, statistics, questionnaires, links to your website and images, for a truly diverse page. Also, keep your posts below 80 characters to generate higher engagement levels. A study found that brands who post 80 characters or less receive 66% higher engagement levels. Posts with 40 characters or less were found to generate even higher engagement levels.
Stay tuned for part 2, coming soon!
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