Which social media platform is best for my business? That is the million dollar question that countless businesses ask themselves. There are many platforms to choose from any not all businesses have enough time on their hands to have a presence on each platform.
First things first, it’s essential to determine which social media platform will work best for your brand. Which platform is most relevant to your business? What products or services are you offering? How much time do you have on your hands to dedicate to your social media strategy? There’s no use in setting up accounts with every platform out there, only to realise that you don’t have the time to devote to each of them.
With that in mind, here’s our guide on the intricacies of each platform, to help you determine which one is best for your business:
Facebook is the world’s largest social media platform with more than 1 billion people visiting the site every month. With 665 million active daily users, this is a great platform to use if you want to generate countless local business page views each week.
Facebook is the ideal place to promote your brand and target potential customers; however, if you are going to use it, you need to update your page on a daily basis with interesting, engaging and useful content that your followers will benefit from. Avoid using the platform for promotional purposes; this is your opportunity to engage with your audience if you wish to reap any benefits. Another great benefit of Facebook is that you can pay to boost your posts to target your specific target audience. This enables you to grow your audience and establish your brand. This is because it can be more difficult to reach your entire audience organically when posting content onto your page.
Twitter is the ideal platform if you’ve got something brief yet important to say. With the 140 character limit available, this is a great place to share breaking news using the convenient hashtag feature that gets your tweet seen by hundreds of people within moments. Twitter is also the perfect place to improve the customer service experience and expand your audience reach. As with Facebook, you need to use the site on a daily basis to generate noticeable results. Another benefit of Twitter is that you can repost old content time and time again, to reach more people and drive more traffic to your website.
Instagram is a fantastic platform to use if you want to give your followers an insight into life behind the scenes at your offices, a glimpse into your latest project or a sneak peek at your latest product. Countless brands, including Starbucks, Nike and National Geographic use the platform with immense levels of success. By showing the ‘human’ element behind your brand, you too can experience major success from Instagram.
Just like Instagram, Pinterest is easy to use and requires a small amount of work to generate noticeable results. By posting beautiful, engaging images, you can quickly build a loyal audience that drives a lot of traffic to your website.
YouTube
With more than 1 billion unique monthly visitors, this is THE platform of choice if your brand creates videos. Video has proven immensely popular in recent times, and as people’s attention spans continue to drop, more and more brands are opting for video to keep audiences engaged for longer. Video is also a fantastic way to improve your SEO results, however remember there is a lot of competition out there to get your videos seen and heard, so if you are going to create videos, you need to create something interesting, meaningful, engaging and shareable.
Summing Up
Bear in mind that having a presence on too many platforms can be detrimental to your success, quickly leading to a drop in productivity and therefore results. Knowing which platforms to have a presence on can boost your business significantly, so do your research before setting up an account and be sure to use your selected platforms properly in order to gain the most out of them.
Are you ready to take the next steps towards improving your social media marketing strategy? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar marketing strategy that will take your business to brand new heights
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