Writing fantastic content in your email marketing campaigns requires time and effort. You need to intrigue your readers from the offset and entice them to click through to read your email. From here, your overall intention is to encourage them to follow through on your call to action, whether that means making a purchase or signing up to your email marketing list.
But what content marketing steps can you take to improve your email marketing results? Read on to find out…
1. Killer Subject Lines
Your priority is your subject line. If your subject line is hurried, lifeless and unrelated, then the chances of the reader clicking through are very minimal. Alternatively, if your subject line is powerful and intriguing, then the chances of the reader opening your email are much higher.
It is fundamental that your subject line successfully describes the content of your email. There are so many tricks and techniques that you can use to really entice readers to read on, including personalising the subject line with the reader’s name. There are plenty of tools available to enable you to automatically personalise emails.
You should also aim to generate curiosity, fear or greed. These three emotions are all highly likely to get your customers to open the email right away, as asking questions, making readers feel as if they are missing out on something and telling readers how they can double/triple something are techniques that have all been proven to work.
2. Content That Matters
Your next focus is on the actual content itself. Ensure that your email is packed with valuable, interesting content. The content must evoke a feeling of trust in the reader by being useful, educational, interesting or inspiring.
Begin first and foremost with your readers. Put yourself in your readers’ shoes to ensure that whatever you write about will really have an impact on your readers. Do plenty of research to find a hook or angle that is unique, meaningful and fresh. Only at this point should you focus on the product and the market.
3. The Call to Action
The Call to Action is what gets you conversions, so is a fundamental part of the overall email marketing campaign. Your Call to Action should effortlessly guide readers to the next step. To do this, you need to:
A. Make sure your Call to Action is very visible
B. Make sure it makes sense
C. Make sure your readers see value in making the next step
To boost conversions, your call to action should be engaging and colourful with big, clear buttons. It should be very specific and direct so that the reader knows exactly what is expected of them, and you should avoid using any waffle-y, unclear language.
Getting your email marketing campaign spot on is a challenging time that takes practice, patience and persistence. But once you establish a good formula, you can guarantee fantastic conversions. Good luck!
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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