When you own your own company or run a company that sells products or services online, you need to pour in your blood and guts to help that business grow. Countless avenues including marketing, sales, customer support and even fast site loading speed are all critical to the success of your business – one small mistake could soon cost you a drop in customers.
E-commerce businesses have the potential to generate huge returns on investment when operated the right way. As such, it’s essential to remain on top of the latest trends and technologies that are impacting the industry if you want your e-commerce business to grow and thrive.
Listed below are 3 fatal mistakes every e-commerce business needs to avoid to help you achieve outstanding success:
Messy web design
As mentioned above, a slow website loading speed can quickly and easily put off a potential shopper. People no longer have the patience for slow-loading websites, knowing full well that they can go elsewhere for a site that runs quickly, so be sure to do everything in your power to operate a fast-loading website. On top of that, you need a website that is easy to navigate through and offers ultimate cyber security and safety. People won’t hang around if they feel their personal information is in jeopardy.
Surprise shipping fees
An e-commerce study carried out in 2014 found that 28% of shoppers will abandon their shopping cart, even if they are ready to click ‘purchase,’ if they are presented with unanticipated shipping costs at the checkout. When shipping costs are clearly stipulated beforehand, abandoning a cart at the last minute was less common. Lesson learnt? If you charge shipping fees, clearly state them well before the customer is due to pay.
No online reviews
Online reviews are incredibly powerful and countless consumers seek out reviews before making a purchase as they know they are the most genuine way to gain information about a company and its services. As such, you need to encourage your customers to write reviews after making a purchase. You may also wish to consider asking them to post their thoughts onto your social media pages.
Closing thoughts
It takes time, energy and determination to run a successful e-commerce business, but by being honest with your customers and avoiding the above-mentioned mistakes, you stand a far better chance of succeeding in the competitive world of e-commerce and shining above the competition.
Interested in our services?
Making a few small tweaks to your business can work wonders for your overall strategy. Are you ready to take the next steps towards improving your business? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar marketing strategy that will take your business to brand new heights.
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