Mobile advertising is bigger business that it has ever been. Marketers are increasing their spending budgets on mobile adverts year upon year, with $69 billion spent this year alone on mobile advertising.
Gone are the days where desktop advertising was the most popular way to appeal to people. Just three years ago, only 2% of global advertising budgets were spent on mobile advertising, but today, this amount has skyrocketed to around 12%.
The reasons for this are obvious. Nearly all of us own a smartphone and are using it for reasons other than to call or text: we are checking our emails, surfing the internet and communicating with our peers. People are using laptops or desktop computers far less than they used to, as mobile phones are now able to perform many (and more) of the functions a desktop is able to do.
Outlined below are some of the many techniques that advertisers are using when it comes to creating mobile advertisements:
Enhanced Creativity
Traditional mobile advertising was highly 2-dimensional in nature, focusing on static images or simple banners to get a message across. Today, advertisers are honing in more creative alternatives, including video advertising, as they are able to take advantage of stronger internet connections and higher speeds, such as 3G and 4G wireless connections.
Introducing Wearables
Apple's highly anticipated iWatch has just been released. This smartwatch is iPhone compatible and lets you make calls, monitor your heartrate and read your emails. Analysts predict that Apple will sell as many as 10 million iWatches within the next year, and as such, many companies are looking to experiment with iWatch advertising.
Mobile & Desktop Linking
Many brands struggle to track their customers from their desktop or laptop to their mobiles and back again, and many marketers are looking for an easier way to develop a seamless campaign that uses the same technology across the mobile and desktop space.
Although we are not quite there yet, companies such as Google and Facebook have enabled many brands to target their customers on mobile devices using desktop data, and vice versa, and this is something that many businesses will be able to do in future.
As technology becomes increasingly advanced, so too must our approaches to marketing and advertising. By remaining afloat with the latest trends and incorporating them into your marketing strategies as successfully as possible, you can guarantee to boost conversions and improve sales.
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