As a business, it’s essential that your marketing is creative and unique while yielding the right results. As one of the world’s greatest football players, Cristiano Ronaldo can teach us a great deal about proper marketing. He has an exceptional track record of performing to the highest of standards whilst boasting an extremely impressive goals-to-games ratio.
So what lessons can we take from this former World and European Player of the Year? Read on to discover what this internationally acclaimed football star can teach us about enhancing our marketing efforts:
1. Learn from your mistakes
Despite being one of the world’s highest paid football players with a strong track record of success, this doesn’t mean to say that Rolando hasn’t experienced the odd failure along the way. That being said, for every mistake he has made in a game, he has spent hours and hours practising to ensure it doesn’t happen again, continually persevering for excellence.
As a business it’s important to accept that will failures arise along the way. This shouldn’t knock your confidence but should inspire you to identify where you went wrong and ensure that it doesn’t happen again. This will enable you to excel in the face of adversity.
2. Earn your popularity
Ronaldo’s Facebook page is currently ranked as the fourth most popular across the social network, making him the fourth most popular person with more than 100 million followers. Part of his appeal is not only his youth but also his determination, drive, passion and courage. He regularly talks about embracing risk and making bold choices that drive him further, and he has absolute confidence in his abilities.
Your beliefs influence and shape your behaviour, which consequently impact on your performance. If you have true faith in your business and your brand and are able to inspire others around you to have that same enthusiasm for your brand, then more and more people will come to love your brand with passion.
3. Utilise social media
As previously mentioned, Cristian Ronaldo has a massive Facebook following but also has a huge presence on Twitter and Instagram, where he regularly engages with his followers and provides them with rich content related to many areas including sport, leisure and his family. Through social media, he has built an empire that generates buzz, improves PR and keeps his fans hanging on to his every word.
Though your business may not be as familiar or well-known as Cristiano Ronaldo, this doesn’t mean to say that you cannot utilise social media to attract a wider fan base and keep your followers well informed. Using social media effectively enables you to promote your goods or services and form long-lasting relationships with your clients.
How can we help?
If you need help with your next digital marketing campaign, get in touch. 8 Ways Media is a leading digital marketing agency with a special focus on web design. We’ve worked with countless brands, large and small, helping them to adjust their approach to marketing and branding for even greater success.
We’re here to help. Get in touch today to discover how we can help you to create a stellar marketing strategy that will take your business to brand new heights.
Related articles.
