Tumblr is a popular microblogging and social networking platform where more than 500 million people, businesses and brands post photos, text, quotes, music, images, video and much more onto the site.
Now you may be thinking, not another social media tool for business! But Tumblr is without doubt a highly advantageous platform that can do wonders for your business – especially when working in combination with other platforms.
Read on for the top benefits of this highly popular platform:
Boost your SEO efforts
Tumblr blogs are SEO-optimised, meaning they can be found and accessed directly off the internet (unlike Facebook posts, which are not locatable via an internet search). As such, with a Tumblr account you can boost your visibility in search engines and increase your rankings, every time you publish something on the platform. Furthermore, with your Tumblr account you can collect content and re-post it, further helping with your SEO and site traffic efforts.
Connect with younger generations
As soon as older generations started using Facebook, the platform lost its youthful appeal, thus making it harder for businesses to target millennials and other younger markets. Unlike Facebook, Tumblr has maintained a strong youth group, with 50% of all users aged 25 and under, so if your business needs to connect to a younger market, this is the place to be.
Connects to other industry professionals
Tumblr is the ideal place to connect with other industry professionals and build relationships with them. Simply by liking and reblogging other people’s content on the platform, you can get conversations going about a complete range of topics (just be careful not to directly promote your competition on your own page).
Easy to use
Tumblr is also incredibly easy to use! There are no technical skills required – simply set up your account based on your personal preferences and share your content with ease. You can also customise your Tumblr page if you want (Tumblr uses HTML editing), giving you the chance to share content in a way that best supports your brand.
Schedule posts for a later date
As with Facebook and Twitter, Tumblr posts can be scheduled hours, days or even weeks in advance, making it easy to create countless blogs, videos and images in advance, schedule them over the course of days or weeks and publish them based on your preferences, not your time constraints.
How can we help?
If you need help with your next digital marketing campaign, get in touch. 8 Ways Media is a leading digital marketing agency with a special focus on web design. We’ve worked with countless brands, large and small, helping them to adjust their approach to marketing and branding for even greater success.
We’re here to help. Get in touch today to discover how we can help you to create a stellar marketing strategy that will take your business to brand new heights.
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