There are two types of search engine optimisation: on-page and off-page. While on-page SEO is all about making your pages keyword-friendly, off-page SEO is all about taking steps to improve the page rank of your website once it’s gone live.
As a website owner, it is your duty to boost the popularity of your site and bring in as much traffic as possible. By following the off-page SEO techniques listed below, you will be one step closer to helping your site rank higher in search engine results.
Link Popularity
First of all you need to concentrate on building your link popularity (i.e. the number of backlinks your site has). Link Popularity offers an easy way to find out how popular your links are.
To improve your link popularity you need to increase the number of websites that are linking to yours. To boost the number of links you have, make sure that your content is well-written, informative and brings something unique to the table. Other websites will note that your content possesses something different, which will encourage them to link to it unilaterally.
Article Marketing
You should also consider submitting your articles to article directories, and there are thousands of directories across the internet. Once you sign up to an article directory you will be given a resource box where you can share a link to your site and introduce your business. Once your articles are accepted they will be included in the directory’s pages, which will go a long way in increasing your page rank.
The task of submitting your articles to countless directories may seem daunting; however there are submission services available that do this task for you at a reasonable price. By using this service your articles could be submitted to as many as 200 directories in one go.
Forum Marketing
One further way to improve your off-page SEO is to get involved in online forums and there are plenty of forums out there devoted to the nature of your business. Join a handful and get involved, posting meaningful, insightful messages that will trigger a response in forum users. Each of your posts should have a link to your website so that interested participants can click through to your site to learn more.
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