There's no denying it - social media marketing has become a crucial part of any online marketing campaign. Traditionally, online marketing was able to focus on high-quality content creation in isolation, but today there is a greater focus on image-based marketing.
Using images as part of your social media marketing campaigns has never been more critical. Incorporating images into your campaigns brings endless benefits to the table including…
Capturing the Attention of your Audience
Images have a mesmerising effect on people. In an age where we are overloaded with information and data, learning to pick and choose from all the content options often comes down to which image is most appealing.
By incorporating images into your text you will be able to maintain the attention of your readers for much longer. This will encourage them to stay put on your page as they scroll further and further down, exploring your content in greater detail.
Adding a Splash of Colour
Incorporating colour into your social media pages makes the overall appearance of them much more engaging. For example, if you run a blog then incorporating colour into your articles through images is a great way to break up the text and maintain readers’ attention for longer.
Furthermore, colour has been known to possess psychological benefits as well. Certain people are attracted to particular colours, evoking feelings of warmth etc. by learning about your target audience you can appeal to them accordingly with the right colours.
Important for SEO
SEO is essential for the online marketing health of your company. You can use images for SEO purposes by including meta tags and alt texts to the images you add on your blog posts as well as the image file name, the title and description tags.
By labelling these images with the right keywords, your content will be accurately indexed by Google thus boosting the chance of gaining more views. Most social media sites have their own tagging system which you should not ignore.
Top Image-Centric Social Media Sites
Pinterest is a beautiful, visually appealing website with a simple and straightforward setup that is based on the exchange of ideas through visual content. It is used by millions of people and is definitely worth setting up (if you haven’t already done so), in order to boost your social media marketing footprint.
Instagram is another popular way to creatively share images with your audience. It’s a great way to boost brand awareness and maintain consumer loyalty, and the site has around 300 million monthly users, so ignoring means you are ignoring a huge chunk of your potential target market.
Tumblr
Tumblr is an image-based social media site that is primarily used by creative-minded people such as artists, directors and musicians. It is a great way to showcase your products or services and enables you to build brand awareness and connect with your users on a deeper level.
Evidently, we cannot ignore the power that images possess in engaging with our audience, raising brand awareness and boosting our online marketing campaigns. Countless major brands including National Geographic, Adidas, Krispy Kreme and Swatch use compelling social media within their social media campaigns to engage with their audiences and increase brand loyalty. By doing the same, your business stands a far better chance of attracting more followers and increase your return on investment.
Don’t ignore the power that images have on social media marketing!
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