Are you stuck in a marketing rut? Are you looking for easy ways to get your business noticed? If so, read on for our easy-to-implement marketing ideas that are guaranteed to attract new customers and generate buzz around your brand:
1. Online Directories
Although the days of using Yellow Pages are mostly behind us, there are still countless places where you can list your website online, including directories. By including your business in online directories you will be able to create a business profile that provides information for your customers, including contact information, business hours and images.
There are countless places to list your website online so being included on at least a handful of them is guaranteed to attract more customers. It’s recommended to be included on the major search engines, such as Google, Yahoo and Bing, as well as Yelp, Yellow Pages and White Pages.
2. Review Sites
Online review sites are a great way to encourage word of mouth marketing for your business. Similar to online directories, they can have a powerful influence over current and potential clients, persuading them to choose your business over another, thanks to a positive review. Some of the most influential review sites include Yelp and Google My Business. (see here for our top picks).
3. Have Consistent Contact Details
This may sound like a very simple tip but it is surprising how many businesses lack consistent contact information, such as a name, address and phone number across their website and online directories. This can be misleading to potential clients and gives the impression of an unreliable brand that lacks trustworthiness. Include a landline telephone number where possible.
4. Offline Marketing Tools
Despite online marketing having such prevalence and power, this doesn’t mean to say that you shouldn’t promote your business using offline marketing tools. There are plenty of ways to set your business apart from the crowd, including through the use of stationary and collateral items. By being featured on hats, t-shirts, pens and pads, your name is permanently out there. Keep these items on hand for any special events or meetings with clients to ensure that your brand remains in people’s memories for longer.
Building buzz around your brand is no longer a one-way street where one or two techniques are enough. By adopting the above practices and more you will be able to spread the word about your business, generate buzz around your brand and enhance sales.
Get in touch today to learn about 8 Ways Media’s leading branding, web design and marketing services or fill in our quotation form and a member of our team will get back to you as soon as possible with your free, no obligation quotation.
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