Judging by the latest sales figures, e-commerce is on the rise and is growing at a steady pace. This growth has forced marketers to use every available resource at their fingertips to take advantage of the opportunities available to them.
However the main concern for e-commerce managers is:
- To maintain steady traffic
- To ensure good conversion rates
- To maintain steady business flow
In order to help you meet these challenges, below you will find 4 simple tactics to ensure your e-commerce business flourishes:
1. Create a unique user experience
If you offer your customers a unique user experience, they are going to tell people about it. According to Amazon’s CEO, Jeff Bezos, word of mouth marketing is better than any TV advertising.
To create a unique user experience, you need to offer a powerful web browsing experience that is fully responsive, works seamlessly on all mobile devices and allows for fluid navigation between the pages to help users find what they are looking for.
Furthermore, you need to ensure that your visitors can easily find what they are looking for and complete their transaction journey in the shortest amount of time possible. Earn your customers’ trust by offering a seamless, safe purchasing experience that is also fast and hassle-free.
2. Introduce social customer support
Having someone on hand to respond to customer queries and feedback is essential to boosting your e-commerce business and boosting the status of your brand.
These statistics say it all:
- 71% of consumers change their opinion of a brand after reading a positive review about it, whether on a website or on social media
- 74% of consumers choose social media to find the right product or service
It’s vital to invest in professional social media management and social customer service to ensure your business experiences ultimate growth. Answer all queries and questions, thank your clients for their positive feedback and respond professionally to any negative reviews or comments.
3. Educate – don’t sell
Countless major e-commerce companies have adopted an ‘educational’ strategy as opposed to focusing on hard selling. Brands such as IKEA and Amazon take this approach by creating how-to guides, reviews, videos, feature sets and focusing on customer testimonials and reviews. This content is then pushed through the many available channels including their website, blogs, email, social media pages, review sites, YouTube and much more, thus giving your brand ultimate, positive online exposure.
4. Provide value through loyalty schemes
Finally, one of the easiest ways to maintain your customers’ attention is to provide them with value via loyalty schemes. There are endless ways to achieve this, including:
- Through discount schemes
- With vouchers and coupons
- Free shipping
- Loyalty membership
- Points schemes
- Free downloads
- Multiple payment options
Finally, no matter how fantastic your loyalty schemes are, no customer is a satisfied customer without around-the-clock customer care. This area of your business can singlehandedly win over – and grow your clientele.
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Other e-commerce articles covered in the series:
3 fatal mistakes e-commerce businesses need to avoid
Top reasons to start an e-commerce business in 2016
Is your e-commerce business losing money unnecessarily?
Here's how your e-commerce business can boost sales this summer
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