Content marketing is a delicate balancing act: some content is a major success whilst other content published is a surprising failure. As a business, you will likely publish content on a regular basis and of course, you want the majority of this content to be a hit. Follow the below five tips in order to limit your failures and increase your success:
Focus on your Audience
Knowing your audience is vital for a successful content marketing strategy. The only way you can truly know your audience is to perform a demographic analysis to establish factors such as gender, age, occupation, city of residence, preferred medium of communication (e.g. mobile or desktop) and preferred social media channels. There are plenty of other factors to consider, but these are some of the most essential.
Learning all of this information and more will help you to know what kinds of design and formatting styles you need to include in your content, as well as the type of content that you need to produce.
Have Consistent Themes
Once you have established your audience you should then make a list of broad categories that are likely to interest them, and create content that fits into these categories. Here at 8 Ways Media our primary areas of focus are on SEO, content marketing, social media marketing, web design and branding.
Within these categories we post regular themed posts which have proven incredibly popular, such as this Swatch post and this Game of Thrones post. All of our content is of the highest quality and is tailored to our exact target market. This helps our readers know what to expect and the variety keeps them returning to our website time and time again.
Focus on Production
Content that is appealing, compelling and interesting is guaranteed to spark an interest in your audience. The only way you can do this is to experiment with different formats including written content, photographs, videos and charts. Once you have established what works best for your business, invest in the greatest writers, photographers and/or graphic designers who will help you to expand your content and your audience.
Never compromise on quality. By investing the time and the money into producing the highest quality content, you will be able to tell your story in a way that works well with your audience, boosts traffic and increases social shares and conversions.
Use Multiple Distribution Strategies
If you have the capacity then it’s definitely worthwhile investing in multiple distribution strategies such as your own website, other websites, Facebook and Twitter pages, a YouTube channel and even a Spotify channel. You should also take into account email marketing, press releases, advertising and other offline marketing strategies.
Be prepared for Disappointment
Finally, always remember that not everything is going to work. Even if you’ve put your heart and soul into your latest piece of content and expected it to work, the truth is the results aren’t always going to be outstanding.
This shouldn’t hold you back; content marketing is a continually evolving process. Even if something was a failure, over the course of time you will come to learn what works and what doesn’t and your failures will be fewer and fewer.
About 8 Ways Media
Contact us today by filling in our contact form to find out how 8 Ways Media can help you to create an established, authoritative content marketing campaign. Alternatively, fill in our quotation form and a member of our team will get back to you with a free quotation.
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