Marketing has evolved dramatically over the past few decades. Traditional marketing involved print advertising in magazines, newspapers and billboards, as well as television and radio advertising, amongst other techniques. These methods were notoriously expensive, and for small businesses on a tight budget, were not a viable option.
Although there are plenty of offline marketing strategies that continue to pack a punch today, these are not necessarily the go-to option for many businesses, particularly small business on a limited budget. And although it can be a challenge for a new business to market itself with such limited resources, it is still perfectly possible.
If you are a small or medium-sized enterprise on a limited budget, remember there are plenty of marketing strategies available that won’t cost you a fortune. These strategies are listed below:
1. Branding
A business without a brand doesn’t stand a chance of succeeding in the cutthroat world of business. Branding is your way of telling your audience who you are, why you are different from the competition and why people should choose your business. You need to possess a unique selling point that is genuine, believable and attractive. You also need to be consistent in everything that you do.
2. Content Marketing
Content marketing has come a long way in recent years, and today, a business without a content marketing strategy will struggle to keep its head above the water. Content is king, therefore you need to properly run a business blog that’s bursting with sterling content and well-written with high-quality information. This will keep your audience coming back for more and will also work wonders in attracting a wider audience to your brand.
3. Social Media Marketing
A few years ago, businesses might have laughed at the idea of implementing a serious social media marketing strategy. But social media is not a fad; it is definitely here to stay and is unquestionably one of the top most effective techniques available that doesn’t cost the earth. When done properly it is the perfect way to grow your following, promote your brand and increase your return on investment.
4. Email Marketing
Despite what some people might say, email marketing remains a highly effective way to communicate with your audience on a far more personal level when compared with social media. The New York Times uses email as a fundamental tool to cut through all the noise generated by social media and directly reach its audience of 6.5 million email subscribers. When you use email effectively, you can guarantee to captivate your audience and grow your following tremendously.
5. SEO
Last but not least, we have SEO. There’s no point in operating a website if it’s not search engine optimised, as the majority of your customers will find you through search engines. As such, be sure to implement an effective SEO strategy on both a local and international scale. Ensure your website is fully optimised and make sure all content is written with your specific target market in mind. Finally, implementing all of the above techniques goes hand-in-hand with SEO, as all of these methods work towards capturing the attention of search engines.
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