When a prospective customer first encounters your company, the first thing they will see is your logo (or your brand). This can speak volumes about your business within the space of a few seconds, and can have a positive or negative impact on their experience with your brand and on whether or not they decide to engage with you.
As a business, it is essential that you understand the value of a carefully crafted brand image. Like some of the world's greatest brands, such as Nike, your brand image forms the foundation of your business and can seriously influence whether a potential client decides to takes things further with your brand and discover more about it.
Your Logo
The first aspect to consider is your logo because your logo is your mark and as such, it needs to appropriately reflect your business.
What’s your desired image? If you are built around tradition, history and custom then go for a logo that accurately reflects that. If you are built on innovation, technological advancement and progression, then you need a brand image that demonstrates this.
Choose colours that you prefer to be associated with. Assess what other organisations are using in their imagery and establish whether you want to stand apart from them or stand among them. Your logo needs to perfectly align with your expectations as a business in order for you to foster confidence in your products or services.
Listen to the Experts
Although no one knows your business like you do, sometimes it’s helpful to gain an outsiders opinion. If you are struggling to come up with an appropriate logo, engaging the services of a media design agency could be worthwhile.
A media design agency is your go-to expert when it comes to accurate web design and branding services. By employing the assistance of a media design agency, you will be able to gain an outsiders opinion of your brand which could bring a unique insight. Sometimes, what resonates with you personally and what resonates with your target audience might not align, so it’s certainly worthwhile employing the services of a professional branding and web design agency.
Be Versatile
Test out your logo in numerous places and sizes before deciding on a final version. Although your logo might look fantastic on the walls of your offices, how does it look when scaled down on your Facebook page or on your website? How about in different colours? Will it fit on a billboard or on your business cards? Your logo needs to be adaptable to different circumstances in order to be effective, so don’t be afraid to ask your media design agency for a number of versions of your logo before making your final decision.
Your logo speaks great volumes about your business and as such it’s critical to choose a logo that appropriately reflects who you are as a business and what message you are trying to portray.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency with many years of experience working with clients of all types and sizes. They are pioneers in effective brand management whilst being responsive, fast and exceptionally creative.
Get in touch to learn more about 8 Ways Media’s branding services.
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