Online marketing has significantly overtaken offline marketing. Though many businesses still resort to traditional offline techniques, it is difficult to disagree that online marketing holds less power than offline techniques.
If you and your business are in need of a resourceful online marketing guide, read on to learn more…
Boosting Brand Loyalty
Who or what turns your business into a brand? The answer is your Customers. Your customers are the bloodline that runs through your business, and as such it is critical that you build every element of your business around your customers.
To do this, you need to:
· Understand exactly what your customers want
· Understand exactly who your customers are
· Build personal connections with them
· Analyse your competitors
· Analyse your brand positioning and your brand promise
In understanding all of the above points, you will be better able to craft an exceptional and effective online marketing campaign around this (see here for more tips on how to boost brand loyalty).
Online marketing is many things, including
· Content marketing
Content marketing is an incredible tool to add your online marketing toolbox, and one of the easiest ways to utilise content marketing is to set up a business blog. A high-quality, interesting blog will organically attract thousands of unique visitors to your website, which they will want to like and share on social platforms.
Content marketing doesn’t need to be exclusively the written word. You can also create infographics, e-books, audios, podcasts and much more, and people love rich and diverse content marketing.
· Social media marketing
Social media marketing is one of the biggest areas of online marketing. It involves setting up social media accounts (e.g. on Twitter, Facebook and Google+) and using those accounts to attract and appeal to a wider client base.
Your social media pages should be conversion-orientated, instead of promotional. Use these pages to bring life to your business and give it a voice. That voice should correspond with the same voice used in other marketing, such as email marketing, content marketing and so on, in order to maintain your brand’s identity.
· Email marketing
Here at 8 Ways Media we understand the power of a successful email marketing campaign, and there are countless ways to create consistently effective email marketing campaigns that increase open rates and boost response rates. Learn more about email marketing here, here and here.
Other areas of online marketing include:
· Lead generation
· Organic marketing (SEO/SEM)
· Pay-per-click (PPC)
· Conversion optimisation
· Analytics
About 8 Ways Media
8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. To learn more about our services, get in touch today!
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