In a world where everything seems to have turned digital, the debate over business cards has become a prominent one. Some people emphasise their redundancy, whilst others are reverent about their relevance.
Not sure where you stand?
Read on to see if we can shift your perspective about business cards…
Relevant & Valuable
Traditionally, business cards were a go-to self-promotion technique used by most people to spread the word about their business. And despite the fact that most businesses promote themselves digitally, business cards still possess relevance and value.
Think about it.
How many times have you been in a situation where you meet a potential client, but don’t have a pen or paper handy to write down your details? Likewise, when you meet someone who offers products or services that are of interest to you, is your memory going to serve you well when it comes to remembering their business name?
This is where business cards come into play.
A business card is your gateway to opportunity. When you meet a potential client and they express interest in what you do, the next step is to hand over your business card and let it work its magic. This not only saves you time fumbling for a pen, but also makes you look more professional. And when you’re just starting out or trying desperately to build your client base, the first thing you need is to look like a professional industry veteran.
Although that potential client might not need your services the moment they meet you, there’s nothing to say that they won’t call on you in future. Or if they know of somebody seeking services that match your own, they may even pass on your information to a friend or colleague.
Since the internet has largely replaced the way we share contact information, your business cards will not hold that purpose. Instead, they will reflect your business and your brand, helping you to stand out from the crowd and get selected from the competition.
Simplicity and Consistency
As your business card is intended to reflect your brand and your business, keep two things in mind when designing it: simplicity and consistency. Keep the design as simple and appropriate as possible. Take into consideration the quality of the paper being used as well as the font and use of wording. Also, apply your design across all marketing materials, including your website and email signature. Current and potential customers look upon a consistent company as a reliable and trusting one.
Yes, technology has changed the face of communication forevermore, but that doesn’t mean businesses can’t use the traditional business card to improve promotion and boost brand awareness.
8 Ways Media offer a wealth of online and offline marketing services, including printing materials such as business cards. To learn more, please visit our services page.
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