A slow website is a futile website, particularly in an age where people no longer have the patience to wait around for more than a few seconds while a website loads. From the second your web address is clicked on, people expect everything to happen in haste - from your website’s homepage opening speed to its loading speed from page to page.
If a web design is slow in its loading speeds then you can expect your visitors to quickly exit in favour of a competitor’s website. This can make it incredibly difficult for you to maintain traffic to your website and generate profits in the process.
With that in mind, below you will find 4 of the easiest ways imaginable to make your website load faster:
1. Tidy up!
A messy website makes for a poor browsing experience, so be sure to clean up the mess by making everything aesthetically appealing, clean and well-maintained. Remove any unnecessary images, content, text boxes or other information. Ensure there is plenty of white space included throughout your website to keep readers’ attention on the content and images that matter. Also, update your website with fresh content on a daily basis and incorporate engaging images that complement your content and make it more appealing.
2. Cut down on Plugins
If you are in the midst of the web design process it can be tempting to install plenty of plugins onto your website, but when you do this, it can seriously impact on the loading speed of your site. Instead, cut down on plugins and only install the ones that are absolutely necessary, ensuring that they are regularly upgraded or updated. Those that do not serve any purpose should be removed immediately.
3. Reduce the size of your images
A larger image file takes that bit longer to load, which is very frustrating and unappealing to a website visitor. There are a number of tools available to help you edit your pictures and make them smaller, including PaintShop Pro, a fast and flexible image editing software. Simply upload your photo and reduce its size from megabytes to kilobytes, which will immediately cut down the loading speed of the file. All photos should also be converted to a lower resolution and cropped, as this will make their loading speed much faster.
4. Use a Content Distribution Network
A content distribution network, or content delivery network (CDN), uses a number of servers to cache data and locate the fastest delivery route to users possible. This ensures that their internet browsing speed – and the quality of their internet browsing experience, is not in jeopardy. For instance, if your business is situated in Switzerland but your browsers are from the USA, content will be received from a CDN in the USA. Through the CDN, your website loads much faster.
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