Whether you are new or old to business blogging, it is always important to step back and review your activity every once in a while to figure out what’s working and what’s not.
The world of business blogging is a constant challenge and as such it’s essential to make changes to your content marketing strategy and try out new ways to truly engage with your audience and trigger a massive response.
Listed below are 5 easy content marketing posts designed to trigger a massive reader response:
1. What’s trending?
Writing about what’s currently trending is guaranteed to get a conversation going and is likely to trigger a major response from your readers.
For instance, if the Wimbledon championships are underway, why not post about one of the world’s favourite tennis players? Likewise, TV shows such as Game of Thrones and Mad Men have a massive audience, and posts about these shows are likely to generate a huge reaction, particularly when their seasons are currently airing.
2. Keep it Seasonal
Whether it’s summer, winter, or something in between, people are always interested in a holiday-themed blog post. Holiday posts resonate with your readers and ignite their memories and excitement over a particular holiday, keeping them more engaged in your content for longer. They also demonstrate that you are tuned into current events and care about what is going on in the lives of your readers.
3. Incorporate Major Sports Brands
Whether or not your business bears any relationship to sport, people are always interested in reading about the world’s biggest sports brands. Some of our most successful posts at 8 Ways Media are about major sports brands such as Adidas, Nike and Puma, and this is because people love to be inspired by brands they know and love.
4. Keep it Sweet
However, it’s not just sports brands that have the power to trigger a response in readers. People also love to read about their favourite food and beverage brands such as Starbucks, Toblerone and McDonalds, as these are brands that people can easily relate to.
5. Write Lists
Research has proven that people no longer have the patience to sift through thousands of words worth of content. To combat this, writing lists is a quick and easy way to reach out to your readers and keep their interest for longer. Research has also shown that lists written in odd numbers have been proven to boost engagement levels when compared with lists in even numbers. You can some more examples of some of our most popular lists here, here and here.
About 8 Ways Media
8 Ways Media is a leading online media agency offering professional, engaging branding and web design in addition to content marketing, digital marketing and more. To learn more, visit our services page or contact our team today.
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