Whether you have been using Facebook as a business tool for many years or are brand new to its powers, it is always important to mix things up and try out something new, to avoid getting stuck in a social media rut.
Facebook is ever-changing and as such it’s fundamental to keep your social media marketing strategy as interesting and varied as possible to maintain user interest.
Listed below are 5 easy Facebook posts designed to keep things varied and interesting:
1. Offer Promotions
Promotions can be really fun as they build interest in your brand and boost sales. Hold mini-contests, giveaways, first-to-comment wins and sweepstakes. Holding promotions has been proven to increase fans, create excitement in your brand and highlight the products or services that you offer in a fun and exciting way.
2. Provide Tips
One of the main reasons that consumers love a particular brand is because that brand gives them more information. By sharing useful information and tips, you’re addressing a key consumer need.
There are many ways to offer tips and advice to your readers. You can create how-to videos that show consumers how to use products in creative ways, or craft guest expert posts featuring special tips from experts in the field.
3. Discuss Brand News
Once you’ve built up a decent-sized following, people will love to hear about the latest goings on at your office or store. Perhaps someone has just spoken positively about your brand in a newspaper, magazine or on the television? Or there’s an exciting event happening in store? Maybe you’ve just opened up a new office or store? People want to know about your latest successes so by revealing exciting goings on creates excitement for your brand and shows that your brand is positively thriving.
4. Never stop Branding
The best brands on Facebook are the ones that have an almost human element to them. They are the brands that people view as friends – the ones that share information, maintain a conversation and keep followers entertained.
To keep your brand alive on Facebook, post inspiring quotes that relate to your brand’s values, talk about your brand’s history and introduce interesting employees. Offer behind-the-scenes insights to make your fans feel a part of your brand and to make your brand more personal and relatable.
5. Ask Questions
One of the easiest ways to encourage interaction with your followers is to ask questions. Ask trivia questions, perform polls, fill in the blank posts and data-based questions to better understand your audience and generate an interesting response.
Summing Up
As you can see, there are countless ways to create interesting Facebook posts designed to trigger a response and boost brand engagement. You should never limit yourself to one or two of the same posts; mix things up for a truly successful Facebook page.
About 8 Ways
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business.
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