Mobile search is now bigger than ever. More than 60% of internet users use a mobile device to perform their searches, as opposed to searching on a desktop PC or laptop. As such, businesses are shifting their spending habits in a bid to focus more heavily on the power of mobile marketing.
One new feature recently introduced by Google is direct food ordering. When you perform a search for a restaurant from your mobile phone, in addition to the usual results showing up on Google (such as address, opening hours and menu) there is now an additional option enabling you to ‘Place an Order’ in the search results. Google is also placing more emphasis on mobile advertising in a bid to remain apace with the popularity of mobile browsing.
Mobile search is taken with utmost seriousness by Google, and it was officially declared by Google back in February 2015 that mobile-friendliness is a positive ranking signal.
In light of such a heavy emphasis on mobile, now has never been a more crucial time to have a fully responsive website. All websites no matter how small or large should be accessible from mobile device, automatically scaling to fit the size of the screen they are being viewed on. This will improve your chances of ranking higher and achieving better conversions.
In today’s technologically advanced society, placing a particular emphasis on mobile-friendliness as an SEO factor has never been easier. There are countless Content Management Systems (CMS) available designed to help you create a powerful and fully responsive website with ease. Some of the most popular include:
-Joomla
-Drupal
-WordPress
These CMS sites are powerful, flexible and easy to use, and come complete with special guides giving you tips and advice on how to avoid making common mobile SEO mistakes.
However if your website is already mobile-optimised, then you are already in a positive position when it comes to ranking well. That being said, it is worthwhile performing checks to ensure that your site is doing exactly what Google is asking for.
Google Webmaster Tools (GWT) is a great resource giving you a detailed, page-by-page breakdown on:
1. How to inspect mobile issues
2. Guidelines to follow
3. How to fix mobile usability issues
In correcting any issues, you will be able to remain on top of the competition, ranking as highly as possible in search engine results.
More and more people are buying smartphones, downloading apps and browsing the internet from a mobile device. As such, if your website isn’t mobile friendly, your site stands little chance of ranking well in search engine results, which will ultimately lead to fewer customers and fewer sales.
Related articles.
