Most e-commerce businesses thrive on winter weather. Because of the cold, people tend to stay indoors more, checking out different websites and doing their shopping online. For this reason, e-commerce businesses tend to do better during the winter months.
Once the summer kicks in, most retailers experience a natural drop in website traffic, as people make the switch from online to the high street.
Although this remains true, it doesn’t mean that yous can’t still make a profit during the summer months.
Read on for our top tips on how your e-commerce business can boost sales this summer:
1. Promote exclusive online offers
Use email and social media to promote exclusive offers online. This will generate interest in your brand and get more traffic flowing to your website. Many major clothing retailers such as Topshop and Abercrombie & Fitch frequently promote exclusive online offers, with limited edition items only available on their website along with special offers and deals exclusively for their e-commerce customers.
2. Create a flash sale
A sense of urgency is the perfect way to create interest and excitement and boost engagement levels with your online audience. If you’re looking for a way to generate a sudden spike in sales, then use your email marketing to project a sense of urgency by promoting a 48-hour flash sale exclusive to your online customers. The 48-hour period gives people enough time to learn about the promotion and also gives you plenty of time to send out regular reminders to your audience and Last Chance emails.
3. Combine offline and online
Although it can be tempting to focus exclusively on the online experience, it’s actually very important to combine the two. According to research carried out by PwC, a customer who shops with you across multiple channels will spend more money at your business, so use your marketing resources to tempt people in-store. Email discount coupons and redemption codes that can be used in-store. Research has found that consumers are likely to spend more than the value of a gift voucher which is a great way for you to bring in profits.
4. Combine promotional content
Rather than exclusively sending out promotional content, combine your promotional content with other content including newsletters and new inventory emails. Mixing things up is important and is a fantastic way to build your brand and create brand loyalty. It’s also important that you adopt this strategy within your social media marketing otherwise your followers will lose interest in your content and will quickly unfollow you.
Come rain or shine, you can boost engagement and boost online sales across all of your retail channels. So sit back and enjoy the summer months, safe in the knowledge that you will be making profits!
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