A well-designed landing page is an essential part of the web design process. With a top landing page, you can bring in greater conversions, boost business and generate positive results.
Your landing page is the page a visitor arrives at once they click on a specific link from an advert. Once the visitor arrives they should be presented with an interesting landing page that appropriately connects to the copy that convinced them to click through in the first place.
How do you create a Top Landing Page?
When creating a landing page you should first take into account your business’ purpose. Establish who your audience is, where they are coming from and what your end goal is. Answering these questions first will have a huge influence over the final design of your landing page.
Once you have answered the above questions you then need to:
1. Keep it Short and Sweet
In our fast-paced internet age, people are very quick to lose interest. With this in mind you should keep things brief, short and sweet, to prevent the chances of your readers being distracted too quickly. If you manage to maintain their attention then the chances of them completing your desired call to action are far greater, whether that means subscribing to your newsletter or making a purchase.
2. Make it Powerful
Although you want to keep things short and sweet, that doesn’t mean things have to be boring. A top landing page web design should feature a powerful headline that captivates reader attention. As this is the first thing they will see it’s important to use this to your advantage by stating your business’ unique selling point. This will immediately tell readers what they can gain from your products or services, and will persuade them to stay put for longer and take action.
3. Keep it Relevant
Overall consistency throughout your web design, advertisements and landing page is critical. Your site visitors want to feel comfortable and familiar with your content, so that they can feel confident they will find exactly what they are looking for. Otherwise, you run the risk of deterring your readers and encouraging them to leave your site. The overall experience needs to be a pleasant one in order to be effective.
4. Be Responsive
It’s vital that your landing pages are completely responsive. This means that they are fully accessible from a mobile phone or tablet. This is because more than 60% of people are now browsing the internet from a mobile device, so if your landing page is not responsive then you are losing out on a massive potential audience.
5. Test, Test, Test
Finally, test everything thoroughly. Check all links, proofread your text and ensure that everything is seamless and completely operational before going live.
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