Hashtags have become a permanent feature across social media platforms, so if you’re not using them you could be missing out on a major opportunity to engage with even more followers.
Hashtags are the perfect way to boost the popularity of your posts and enhance their discovery, connecting people from all across the globe who possess similar interests. They are the glue that binds your social media marketing campaigns together across all social media sites, bringing you new followers and with that, new business.
Listed below are our top tips on how to use hashtags to boost the popularity of your posts and promote your business to even greater heights:
Make your content compelling
There’s no point in using the most popular, trending hashtags if your content attached to the hashtags isn’t compelling enough. It needs to be appealing and interesting in order to encourage your followers to want to like, comment or share it. Is it relevant to your audience? Is it helpful and exciting? If the answer to these questions is no, tweak your content before hitting the publish button.
Tread with caution
Each platform has different rules when it comes to the use of hashtags. While Facebook, Twitter and Pinterest discourage the use of more than two hashtags, Instagram welcomes as many as you please, and the more you use the more likely your picture is to get noticed, liked and shared.
Choose your hashtags carefully
Don’t just choose any word or phrase that comes to mind just for the sake of having a hashtag. Website’s such as ritetag and hashtagify are a great place to start as they give you the latest trending hashtags and also show you how many times a particular hashtag has been used. In some cases, it could actually be pointless using a hashtag that you thought would have an impact, and the sites even give you suggested hashtags.
Give your readers motivation to use the hashtag
Whether you’re giving away a prize or holding a contest, give your readers an incentive to use your hashtag. If you’re hosting an event, why not display live mentions on a big screen to motivate your audience even further?
Whether you love or loathe hashtags, they are without doubt here to stay, so making use of them in your branding efforts is a great way to expand your brand reach and make your content searchable.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Our team of professionals have worked on countless campaigns, helping businesses of all shapes and sizes to reach their marketing goals. Contact us today on: info@8ways.ch or visit our website to request a consultation.
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