SEO, or search engine optimisation, is the process of attracting more visitors to your website by ranking more highly in search engine results. Though the process is not necessarily a straightforward or easy one, there are a number of steps you can take to improve your results.
1. Web Design
When people hear about your business one of the first things they will do is visit your website to learn more. What you need to present them with is something eye-catching, engaging and inspiring.
Avoid pop-ups, banners, heavy text or too much going on. Instead, keep it clean and easy to digest and simple in its style. Include clean URLs and avoid unnecessary pages that don’t serve a purpose. Appeal to your followers with an engaging web design, like parallax scrolling, or employ the help of a specialist web design agency, such as 8 Ways Media.
2. Blogging
Blogging is at the forefront of online marketing as it possesses the power to attract readers and retain their interest for longer, which then has a high chance of turning readers into paying customers.
High-quality blogging is a must so you cannot approach it with reckless abandon. Your blog posts must be well researched and should possess something unique that your competitors don’t have. If you don’t have much time on your hands, post twice a week or hire a content writer to take on the task for you.
3. Social Media
It’s essential to have a social media presence. Choose two or three social media platforms and post once, twice or a maximum of three times daily, otherwise you risk losing their interest and overloading them with content.
The amount of times you post content depends on which platforms you are using, and this depends on the type of clients you wish to appeal to. If they are business professionals then use platforms such as LinkedIn and Google+. If you are targeting a younger, mostly female audience then opt for Pinterest, Instagram and Facebook.
4. Link Building
Finally, get other websites to link back to your site or post your content on online article submission sites such as eZine, HubPages or Articlebase. What matters is not how many websites link to yours, but the quality and relevance of those sites, so only allow superior, industry relevant websites with lots of traffic to link to your website. The purpose of link building is to attract the right people to your website, so quality must always prevail over quantity.
Closing Thoughts
Although there are so many techniques you can adopt to boost your SEO results and generate more traffic, the four steps described above are some of the most simple yet effective, and definitely provide a good starting point if you are looking for a good way to get your SEO strategy off the ground.
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