Facebook is the world’s most popular social media network available with more than 500 million users. With such a vast network of people logged into Facebook every day, it is definitely worth using this platform as part of your social media marketing strategy.
Read on for some tips and tricks when using the site to market your business:
The first step is to set up your Facebook page. Be sure to include a link to your Facebook page on your website and also put a link to the page on your business cards and other marketing material. Don’t forget to upload a profile picture and cover image – these pictures should draw attention and support your company’s brand.
The next step is to build a following. Invite people you know to establish credibility and then share your page on your own Facebook page to increase your following. From here, begin posting interesting content including pictures photos, links to your blog articles and useful links to other websites.
What Content should you Post on your Facebook Page?
Your Facebook page should feature a combination of industry-relevant content along with other content that people will enjoy reading. The most important thing about using Facebook is to create posts that provide value to your readers.
Use engaging posts that include interesting videos, images and infographics. Images generate a lot of attention and help capture people’s attention in their news feeds.
Post on a regular basis, but not too regularly. Once or twice per day is sufficient otherwise you risk overloading your readers with content and losing followers. When your followers comment on your posts, be responsive by replying to their questions or comments. Use your most successful posts to turn into blog articles or promotions. Over time, you will learn what works and can repost successful content to improve engagement.
Fine-Tune your Targeting
You can also use Facebook to create adverts and engage more people using the Advert Create tool. Creating adverts on Facebook is easy but there are plenty of guides available that provide specific information on how to create compelling ads that target specific audiences.
Summing Up: The Benefits of Facebook
Social media marketing is an important part of your overall online marketing strategy. Setting up a Facebook page is an important part of your overall social media marketing strategy as it enables you to target a huge audience and maximise your return on investment.
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