Jaguar is a world-renowned British car manufacturer founded in 1922. The brand is famous for its high-tech, sleek and elegant car designs that are also incredibly beautiful, both inside and out.
Jaguar Cars are manufactured in Coventry, Warwickshire, and Birmingham, England. They are used by countless high officials and celebrities, including the Queen of England and the Prime Minister while the car is highly popular in India amongst many celebrities and high officials.
Listed below are some top marketing lessons we can learn from this prestigious brand:
Have a Specific Target Market
The Jaguar car brand is synonymous with class, sophistication, and luxury. It is not a brand that is geared towards the masses; instead, the brand focuses its marketing efforts on a highly wealthy target market.
As a business, it is essential that you have a specific target market instead of trying to reach out to everyone. This will enable you to truly tailor your marketing efforts and appeal specifically to your exact target audience.
Refine your Marketing Strategy
A Jaguar Car is a true status symbol – a symbol of sheer success. As such, the company does not have many showrooms and dealer outlets and there is no mass distribution in place. Instead, its power lies in its promotion and product quality rather than on distribution.
Jaguar has a very refined marketing strategy. Instead of adopting countless marketing strategies, it chooses instead to concentrate on what it’s famous for: the quality of its vehicles. Instead of making itself easily available, Jaguar lets the car do all the talking, focusing on the sheer excellence of this brand, as well as other qualities such as:
· Stylishness
· Fun to drive
· Safe
· Secure
· High performance
· Highest quality
· Technologically advanced
Precise Advertising
Over the years, Jaguar has produced numerous memorable advertisements that aim to attract the attention of the super-rich. The adverts also aimed to focus on the fact that owning this car brings a great deal of pride and exclusivity.
Some of Jaguar’s most recent campaigns aim to show the superiority of this brand against its competitors, such as Mercedes-Benz, Audi and BMW. The adverts were designed to show people that this is a fast, elegant and powerful car that still maintains its British roots. Simply put, no other car can be compared to this internationally renowned British luxury car brand.
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