Every 1st August, Switzerland comes together to celebrate Swiss National Day, a day that recognises the founding of the Swiss Confederation in 1291, where the three cantons of Unterwalden, Schwyz and Uri formed a historic alliance.
On this day, businesses close and people flock to the streets to celebrate through concerts, public speeches, firework displays, traditional brunches and other festivities.
This is an important day for Switzerland and one that many businesses can take advantage of through the form of tailored marketing. In the days leading up to this important day, you can connect with your customers and add news ones by planning your marketing campaign correctly.
Listed below are some top tips on how to devise a marketing strategy specific to the 1st August:
Know your Customer
First things first are to ensure that you know your customer very well. How does your typical customer celebrate the 1st August? What makes them happy on this day? Spending time with the family? An excuse to drink? Feelings of patriotism? Getting to the root of your customers’ thoughts and feelings will help you to devise an effective marketing strategy.
Host an Event
For Switzerland, the 1st August is all about celebrating outdoors with friends and family. As a business, why not host your own event, such as a cooking event, before a fireworks display at the local municipality? Or team up with a charity or local merchant? If your event is appealing enough to get the attention of the media, you could receive lots of free publicity from newspapers, websites and even TV stations.
Give yourself plenty of time to plan the event and get everything in order. Have a thorough marketing plan in place that will enable you to effectively promote your business in a worthwhile and successful way.
Host a Giveaway
Why not give away some merchandise from your business such as hats, pens or Frisbees (etc.) emblazoned with your logo and website? This will help to spread the word about your business in a memorable way, as it will give people something physical to take home with them, enhancing the chances of them doing research into your business.
Donate a Prize
Some 1st August celebrations host raffles for charity. Why not donate something from your business as a prize (such as a voucher or a free meal). This will give you free publicity and you may even be mentioned on the event’s flyer, newsletter or website. By adding a patriotic theme, you will be remembered by the majority of people who attended the event.
Utilise Social Media
Whatever your marketing plans are, be sure to promote them across all of your social media platforms, including Facebook, Twitter, Pinterest, Instagram and LinkedIn. If you are hosting an event, it’s essential to properly utilise these platforms to help get the word out and bring in a bigger crowd. Finally, be sure to promote your plans on your business blog as well!
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