Marketing effectively is a huge challenge for any business, but particularly so for small businesses and entrepreneurs. There are so many offline and online marketing techniques to choose from – some expensive, some reasonably priced, but choosing the right technique for your business is essential and is a valuable tool to appropriately promote your goods or services and boost brand awareness.
With the right kind of budget and team in place, marketing for small businesses and entrepreneurs can be incredibly effective.
Listed below are some of the most effective online marketing strategies available for small businesses and entrepreneurs. By adopting some or all of these strategies you will be better able to reach out to a wider audience and improve the visibility of your business:
Blog
Make blogging a high priority. It is an excellent online marketing tool and can be easily incorporated into your strategy. Over time, your blog will become an established resource, provided you blog regularly and provide valuable content to your readers.
Focus on Optimisation
Is your website SEO optimised? If not, it won’t show up in search engine results, meaning that you are cutting out a huge portion of potential clients. Ensure your site is brimming with keyword-friendly pages. In addition, try to get your website’s link featured on industry relevant websites to boost high-quality backlinks to your site.
Create a Solid Email Marketing List
From the moment you set up your business, you should begin creating your email marketing list. Incorporate an email sign-up form onto your website and ensure it is located in a prominent position. Give readers an incentive to sign up, such as a discount coupon or a free eBook.
Get Active on Social Media
There’s no denying the popularity of social media. Millions of people are logged into various social media platforms every single day, so promoting your blogs, special offers, and other company information through these platforms is incredibly important. Make sure you create friendly, appealing posts. Combine those posts with images or videos and always respond to user feedback.
Run Competitions
One very effective online marketing technique is to run competitions. Use an interesting prize or reward to entice more customers and generate talk about your brand. Promote your competition on social media sites.
Offer Discounts and Other Deals
Everyone loves a discount or promotion. Discounts and promotions are also a great way to market your business, so be sure to spread the word about your latest promotion across your social media channels, blog and website.
Stay tuned for part II of our series on how to market your small business.
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