Pinterest is a highly popular social media platform with more than 70 million followers worldwide. Traditionally, the site was used primarily by women, however today it is used by men and women alike. Furthermore, countless businesses have set up Pinterest accounts and are using the platform to promote their products and services and appeal to their customers.
When you set up a Pinterest account for business, it’s essential that you use the platform properly in order to use it to its full capabilities and avoid wasting time and energy.
Listed below are 5 Pinterest marketing mistakes that you need to avoid:
1. Skipping the description
Although Pinterest is a highly visual platform, this doesn’t mean that you can skip on pin descriptions. Some businesses write very poor descriptions of their pins or even fail to include a description of their images altogether.
Descriptions are an essential part of Pinterest as you can include keywords, hashtags and links to boost your images and drive traffic to your pins. Take full advantage of the description section to ensure that everything is fully optimised and linking back to your website. Research your keywords carefully to ensure that you are targeting your exact target market.
2. Poor engagement with your followers
Pinterest is a great, easy to use platform that makes it easy to engage with your followers by liking, pinning and sharing other images. Doing so boosts your visibility and raises awareness of your brand, so be sure to make engagement with your fans a priority, rather than simply posting image after image and expecting people to follow suit.
3. Only posting your own content
Avoid exclusively posting your own content. Although the ultimate goal of your Pinterest page is to drive traffic to your website, it’s important not to be too salesy in your approach. Instead, adopt an all-inclusive approach to Pinterest by sharing images, articles and websites from external sources that are related to your brand too. Experts suggest that for every original pin posted on your boards, you should post two pins from external sources. This also brings in a diverse element to your pages and solidifies the type of brand that you represent.
4. Linking to the wrong page
The ultimate purpose of Pinterest for business is to promote your products or services and drive traffic back to your website, so there’s no point in adding the wrong link to an image. Be cautious with linking to your site and ensure that the right link is attached to each pin. Every now and then, check through each of your Pinterest images to ensure the links are still functional.
5. Boring content
Why are people going to follow your Pinterest page if it’s full of boring images? Much like Instagram, Pinterest is a highly visual social platform therefore it’s important that your images are interesting, eye-catching and engaging. This is what will enable you to diversify your page and reach out to the widest audience possible.
Are you committing any of the above-mentioned Pinterest marketing mistakes? If so, be sure to follow this guide to revitalise your Pinterest page and get even more traffic flowing back to your site.
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